Los Angeles: Hailey Bieber showcases her fashion-forward approach with an underwear-inspired ensemble in her latest campaign for the Rhode Peptide Lip Shape liner, blending high fashion and retro vibes. The product, launching soon, is already generating significant buzz among her fans.
Hailey Bieber is demonstrating her prowess in blending high fashion with beauty in her latest campaign for Rhode, her skincare and makeup line. On January 24, the 28-year-old model made waves with the unveiling of Rhode’s new Peptide Lip Shape liner, an event that was eagerly anticipated by her fan base. However, it was not just the product that captured attention; Bieber’s striking campaign look also became a topic of discussion.
In a clear nod to the viral no-pants trend, Hailey opted for a bold underwear-only ensemble. This choice has become a signature style for her, frequently seen at various industry events and personal outings with her husband, Justin Bieber. For this campaign, she chose to wear a cropped, fuzzy mock-neck sweater in a soft cream-pink hue, providing a cozy top half while opting for high-waisted tighty-whities below, fully embracing the barely-there aesthetic.
Hailey’s footwear choice further accentuated her daring approach to fashion. She paired the underwear-inspired outfit with knee-high, ruched socks and strappy lace-up heels—a combination that might raise eyebrows among fashion purists, yet on Bieber, it exuded an effortlessly cool vibe. Such bold choices underline her belief that confidence is the key ingredient in making even the most unconventional pairings successful.
Adding another dimension to the campaign, Bieber channelled an ’80s workout aesthetic, capturing the spirit of that iconic decade. Posing with pink dumbbells, her look not only paid homage to the fitness fashion of the era but also drew comparisons to Jane Fonda’s well-known workout outfits, characterised by high-cut bodysuits and leggy silhouettes. This aspect of her styling blurred the lines between high fashion and retro athleticism, presenting a modern interpretation of vintage trends.
While the campaign’s fashion was a major talking point, the true star remains the Peptide Lip Shape liner. This new product is designed to contour and enhance the lips, available in 11 versatile shades, including a spectrum of pinks, taupes, beiges, and browns. Officially launching on January 30, the product is already in high demand, with fans able to join a waitlist for its release. Individual liners are priced at $24, with a customizable set of four shades available for $92.
Bieber’s continuing influence as a beauty and fashion icon is evident with each new Rhode launch. She consistently demonstrates not only her entrepreneurial spirit but also her ability to set trends while taking calculated fashion risks. The result is a blend of modern aesthetics and vintage-inspired looks that resonate with her audience in today’s pop culture landscape.
Source: Noah Wire Services
