London: Daisuke Obana unveils his fall collection for N.Hoolywood, embracing personal authenticity and British aesthetics. Inspired by cultural shifts and independent movements, the collection features distinctive checks, raw-edge tailoring, and whimsical set designs, reflecting a dream-like atmosphere amid contemporary events.
In a recent email exchange, Daisuke Obana, the creative force behind N.Hoolywood, shared insights about his latest collection for the fall season, describing his approach as one that prioritises personal authenticity in a rapidly changing fashion landscape. He commented, “Fashion and society are both changing rapidly, that’s why I just try to go at my own pace and stay true to myself,” illustrating his commitment to his unique design ethos while simultaneously resonating with broader cultural shifts in the industry.
Obana’s latest work exhibits a distinctive interpretation of British aesthetics, a subject he delved into during his recent trip to the UK, marking his first return since 2018. He observed notable transformations in the nation, noting, “To be honest, as a country, the UK has passed its maturity stage, making it harder for new things to emerge.” Nonetheless, he identified cultural movements arising from smaller, independent communities, which he found particularly compelling. “That kind of organic evolution resonated with me and left a strong impression,” he added.
This season’s collection is characterised by a strong emphasis on checks, with one being a warm orange hue, in contrast to bolder patterns designed to evoke a sense of wear. Traditional menswear fabrics feature prominently as Obana revisits his favourite pattern, Glen plaid. The collection showcases raw-edge tailoring inspired by vintage shops, where he observed numerous garments reimagined with a casual, unrefined quality that he seeks to emulate. His intent is to take traditional British themes and introduce a sense of disruption, “not with punk spirit, but with something strange and soft.”
Complementing this unique aesthetic is a whimsical visual narrative featuring a carousel hand-crafted by Peter Petz in 1886, which acts as a central prop for the collection. The accompanying soundtrack, filled with cuts and glitches, aims to evoke an ethereal atmosphere—one that exists in a dream-like state. This set design reflects Obana’s observation that mobile fun fairs, as opposed to permanent amusement parks, dominate the British landscape.
The timing of Obana’s theme aligns interestingly with contemporary cultural events, such as the ongoing exhibition of Luna Luna, an “art amusement park,” in New York, while concurrently reflecting a circus-like undercurrent present in current global news cycles. The mood of N.Hoolywood’s latest collection echoes otherworldliness, encapsulating youth as encapsulating tenderness, magic, and a brooding sense of wonder. For those drawn to Obana’s vision, the N.Hoolywood platform is described as a haven for dreamers, fostering a unique blend of nostalgia and contemporary artistry.
Source: Noah Wire Services
