As the fall 2025 ready-to-wear season unfolds, trends in faux fur and shearlings take center stage with insights from designer Nellie Kamras on evolving consumer preferences.
As the fall 2025 ready-to-wear season unfolds, with Copenhagen and New York City serving as major hubs of fashion, faux fur coats and shearlings are emerging as standout trends. This shift has drawn attention from industry insiders and designers alike, including Nellie Kamras from Stand Studio, who has established herself as a notable player in faux fur design.
In a recent conversation with Vogue, Kamras offered insights into how this trend both aids and challenges her business. She acknowledged the constant pressure to innovate within the competitive fashion landscape, stating, “we always need to exceed ourselves and exceed everyone else in the area we are operating, and sometimes that is not what the customer wants.” This indicates a tension between striving for originality and meeting consumer preferences.
Kamras noted a notable change in buyer behavior, explaining that there is a growing desire for quality over price in the faux fur market. “Stores are coming back to really wanting to buy the real deal,” she remarked, underscoring that customers are now more willing to invest in higher-quality faux fur options. This shift reflects a broader consumer understanding of the differences in product quality, as Kamras emphasized, “there is a huge difference, obviously.”
With consumers becoming more discerning in their purchasing habits, Kamras has concentrated on refining her core offerings, particularly outerwear. She described her brand’s latest direction as “more sophisticated” while maintaining an element of “playfulness.”
Highlighting some of the collection features, Kamras pointed to eye-catching designs such as a collarless lipstick red coat and a playful patchwork coat made of alternating animal prints. The collection also includes a wide-shouldered, faux fur-trimmed black leather vest that channels ’40s glamour, along with a dramatic white Mongolian lamb-like fur coat with a ruff collar. Moto-styled pieces add a sense of contemporary toughness, further diversifying the collection.
Among the standout items is the Camille coat, which Kamras mentioned is the first coat ever produced by Stand Studio and remains the brand’s best-seller. “It’s kind of fantastic,” she stated, reflecting on the enduring popularity of the coat. Kamras highlighted a sense of achievement in this continuity, noting that customers still love the original design even after a decade, validating the direction of the brand. “It makes me happy because it’s kind of like a confirmation that you’re doing something that is good and it’s still good 10 years later,” she concluded, expressing satisfaction with the brand’s established identity in a fluctuating market.
The fall 2025 ready-to-wear season continues to evolve, with trends like faux fur and shearlings capturing significant attention, and designers like Nellie Kamras navigating the challenges and opportunities that arise within this vibrant landscape.
Source: Noah Wire Services
