The new app Loom connects consumers with designers to reimagine old garments, aiming to minimize waste in the fashion industry.
A new app named Loom has officially launched, aiming to revolutionize sustainable fashion by allowing consumers to transform their old garments into customized, reimagined pieces. The platform connects users with over 100 skilled designers, including Stuart Trevor, the founder of AllSaints, and upcycling enthusiast Lydia Bolton, who specialize in services such as alterations, dyeing, embroidery, and screen printing. This initiative seeks to minimize waste in the fashion industry by breathing new life into clothing that might otherwise be discarded.
The official launch this week follows a successful trial period and is seen as a significant advancement in making sustainable fashion accessible and creative. Loom was founded by Daisy Harvey, a fashion entrepreneur with more than 15 years of industry experience, including a role leading global merchandising at Burberry. Prior to launching Loom, Harvey introduced Löfte, a sustainable fashion marketplace that featured pop-up shops, including one in London’s prominent Oxford Street.
In a statement, Harvey emphasized the evolving mindset of consumers regarding their clothing choices. “We are seeing a shift in how consumers view their clothing. They want to make more sustainable choices, but they also want to be creative with their pieces,” she said. “Loom empowers them to do both, all while supporting our incredible independent designers.”
Loom has garnered support from an impressive lineup of advisors, including Pan Phillipou, the former CEO of Diesel, and Georgie Hyatt, the founder of Rotaro. Trevor remarked on the app’s innovative approach, stating, “I’ve always believed in the power of reinvention and sustainability in fashion. Loom is taking that concept to the next level, offering a platform where fashion lovers can breathe new life into their old clothes, which is exactly what the industry needs right now.”
Phillipou added his insights, indicating that Loom represents a shift in the fashion industry’s approach to sustainability. “The idea of upcycling has long been considered niche, but with Loom, it’s becoming a mainstream solution,” he stated. He also praised Loom’s technology-driven methods, highlighting the platform’s potential to make upcycling accessible to a broader audience, which aligns with sustainable practices while still allowing for creativity and style.
Pricing for Loom’s services begins at £30 for simple alterations, with dyeing services starting at £80. Additionally, full item redesigns are available, with bridal redesigns priced from £150, which have already attracted considerable interest on the app.
The app’s innovative features and commitment to sustainability have not gone unnoticed, as Loom has received a nomination for the H&M Global Change Award 2025, presented by the Ellen MacArthur Foundation. This recognition reflects growing excitement around Loom’s potential impact within the fashion industry by combining sustainability with creativity.
Source: Noah Wire Services
