Discover the rich history and modern evolution of the renowned jewelry brand David Morris, as family members navigate the challenges of running a prestigious business while honoring their legacy.
David Morris, a renowned jewelry brand based in London, traces its origins back to the 1950s, when founder David Morris embarked on his journey as an apprentice with a prominent jeweler in the British capital’s iconic Hatton Garden district. In 1962, he established his own business, and within a year, he garnered significant acclaim by winning the De Beers Diamonds International Award alongside his design partner. This recognition was followed by another award the following year, solidifying his reputation in the industry.
The brand’s association with the British royal family began when Queen Elizabeth II commissioned a silver Welsh dragon to embellish the Aston Martin gifted to Prince Charles for his 21st birthday. By the mid-1960s, David Morris’s designs were not only gracing royalty but were also popular among celebrities and fashion icons, with notable pieces including a heart-shaped necklace for Elizabeth Taylor and the Miss Universe crown still in use today.
Since taking over the leadership of the family business in 2003, Jeremy Morris, the current CEO and creative director, has successfully navigated the complexities of running an independent jeweler. Citing lessons from his entrepreneurial grandfather, Jeremy Morris has introduced a blend of classic and contemporary designs to the brand’s collection. In 2024, he acquired full ownership of the company, returning it to family hands after a period of outside investment.
Jeremy’s familial ties extend beyond the business; he works closely with his siblings, Cecily, who serves as brand content manager, Phoebe, a special projects coordinator, and Dylan, who is being mentored in various roles within the company. Cecily expressed a sense of responsibility towards maintaining the family legacy while Jeremy reflected on the journey of learning and adapting within the business.
In a conversation with WWD Weekend, Jeremy reminisced about his childhood experiences in the jewelry workshop, describing activities like creating mockups and renovations. Cecily shared her journey, noting how her initial brief stint working the front desk turned into a passion for the family trade. Both siblings emphasized the profound connection they have with jewelry, guided by influences ranging from art and travel to nature.
When discussing the future direction of the brand, Jeremy highlighted the importance of sourcing high-quality gems, stating, “if you really want to get a good deal, the main thing is the quality of the stones.” He also acknowledged the inspirations that fuel their jewelry collections, drawing from a wide network of creative fields.
Looking ahead, the family is excited about a particular piece currently in production—a cuff featuring a rare 11-carat D flawless diamond, which Jeremy believes is poised to be a standout addition to their offerings. Cecily expressed her admiration for the Paraiba tourmaline, underscoring her belief in the enduring appeal of their pieces.
Addressing modern customers, Cecily emphasized the significance of selecting jewelry that is timeless and heirloom-worthy, stating, “We want our jewelry to last forever and be with these families forever.” As the Morris family continues to innovate and evolve in an ever-changing market, they remain steadfastly committed to their heritage and clientele.
Source: Noah Wire Services
