The French children’s clothing brand Okaïdi announces a new eco-friendly collection as it marks 25 years in the industry.

Okaïdi, a well-established French children’s clothing brand, is set to release a new collection this spring as it celebrates 25 years of dressing children. The brand is shifting its focus towards more sustainable fashion practices, introducing a limited-line collection that aligns with its commitment to eco-consciousness.

The new collection, which will be available on March 25, 2025, incorporates a variety of natural tones, moving away from the extensive use of prints and bright colors that have characterized past collections. This strategic change emphasizes Okaïdi’s dedication to reducing the environmental impact of its products. The collection is notable for being dye-free and bleach-free, with all pieces constructed from 100% eco-designed materials.

This unisex collection features bold and modern cuts designed to appeal to today’s fashion-savvy children. In an innovative twist, each garment is crafted with the potential for future customization; they can be overdyed, allowing them to assume vibrant new colors and extend their lifespan in playful ways.

The Okaïdi collection will be available in a limited edition, both online and in select stores, marking a significant step in the brand’s journey toward merging quality children’s fashion with sustainable practices. As the launch date approaches, consumers can look forward to refreshing options that reflect a more environmentally aware approach to children’s clothing.

Source: Noah Wire Services