Based in Toronto’s Cabbagetown, FTJCo Fine Jewellery focuses on ethical practices and bespoke designs, establishing a strong community presence while promoting responsible sourcing.
FTJCo Fine Jewellery, based in Toronto’s historic Cabbagetown neighborhood, is making strides in the fine jewellery industry with a resolute focus on sustainability and integrity. Operating as an employee-owned, living wage-certified, and female-led B Corp, the company crafts bespoke jewelry, including wedding bands and engagement rings, from its studio and retail location on Parliament Street. Established with a commitment to ethical practices, FTJCo has garnered a reputation for blending traditional craftsmanship with responsible sourcing.
The company was founded with a mission stated succinctly in its tagline: “Fine Jewellery with Integrity.” Speaking to the Toronto Guardian, a representative from FTJCo highlighted their intent to offer customers a genuine alternative to typical fine jewellery brands, emphasizing the importance of both design integrity and the integrity of materials used. The representative explained that the designs are made to withstand the test of time, favoring durability over disposability. Moreover, FTJCo is at the forefront of responsible sourcing, ensuring that every material used in their products is well-understood in terms of origin, mining conditions, and the associated profit distribution.
FTJCo’s clientele is diverse, largely concentrated in the Greater Toronto Area, but they also attract customers from beyond the city, including some who discover them through recommendations on platforms like Reddit. The studio’s focus on creating custom engagement rings and wedding bands has led to many couples visiting their location to find symbols that best express their shared commitments and values.
The business operates both online and from their physical store, emphasizing an exceptional customer experience. Clients have access to a Ring Designer tool on their website, where they can customize their dream ring. Additionally, the company’s Project Status App enables customers to track the production of their items in real-time, enhancing transparency in the jewelry-making process.
FTJCo Fine Jewellery has established its presence in Cabbagetown, occupying a renovated heritage row house that dates back to 1876. This location adds historical value to their modern practices, as the building once housed a family-run hardware store. The community around Cabbagetown is noted for its iconic architecture and diversity, aspects that FTJCo appreciates and embraces as part of their brand’s identity.
Potential customers are encouraged to inquire about FTJCo’s return and warranty policies, with the promise of robust customer service and long-lasting products. The company assures that any sourcing claims made are backed by evidence, advocating for higher transparency and ethical standards in the jewellery industry.
The joys and challenges of the business were also discussed, with representatives expressing that the most satisfying aspect is crafting pieces that become integral to people’s personal stories. Conversely, a difficult part of the work involves dealing with heirloom pieces that cannot be repaired due to age or wear.
In a lighter moment, the representatives shared a favourite joke from the industry: “How do you protect a jewellery store at night? You locket.”
Additionally, FTJCo promotes local businesses, highlighting their appreciation for Good Gang Ice Cream. They have initiated a summer promotion that includes vouchers for free scoops, pairing their jewelry appointments with local culinary delights. Their company also has a fondness for The Beastiary, a pet supply store where they indulge Letty, their shop dog, with treats during lunch walks.
For those interested in following FTJCo’s journey, they maintain an active presence on social media platforms, including Instagram, YouTube, and Pinterest, showcasing their exquisite collections and the various services they offer.
Source: Noah Wire Services
