Archroma will display its latest advancements in sustainable functional fabrics at the upcoming PERFORMANCE DAYS trade fair in Munich, emphasizing innovations that cater to eco-conscious consumers.
Archroma, a leading name in sustainable fabric solutions, is set to showcase its latest advancements at PERFORMANCE DAYS, an industry trade fair focused on functional fabrics, scheduled for March 5-6, 2025, in Munich. The event draws approximately 3,000 attendees, including designers, product managers, and purchasing professionals, and features around 500 suppliers from around the globe.
Dhirendra Gautam, Vice President of Marketing at Archroma, emphasized the company’s commitment to sustainability, stating, “With a forward-thinking approach to sustainable functional fabrics, Archroma helps brands offer the performance and benefits that today’s consumers expect—from optimal comfort and fit to effective moisture management, odor control and colors that stay vibrant, wash after wash.” He highlighted PERFORMANCE DAYS as an ideal venue to present innovations that add value and facilitate differentiation in competitive markets.
At the fair, Archroma will unveil updates to its High IQ® performance assurance program, which is known for its rigorous standards in delivering performance, protection, and comfort. The revised program features refreshed hangtags and labels, and the first reintroduced feature is High IQ® Lasting Color. This newly developed technology utilizes Archroma’s innovative color-retention solutions, including AVITERA® SE and NOVACRON® dyes, designed to ensure garments retain their color intensity and vibrancy, while also helping to lower water and energy consumption by up to 50% during processing.
In addition to improved color performance, Archroma’s offerings are geared towards enhancing functional performance in apparel through a wide range of benefits. These encompass moisture management, temperature regulation, odor control, and superior durability, aligning with the requirements of sportswear, athleisure, and workwear brands focused on delivering innovative solutions.
Visitors to Archroma’s booth, T17 in Hall C5 at Messe München, will have the opportunity to explore the SUPER SYSTEMS+ suite. This comprehensive platform includes environmentally conscious dyeing technologies and specialized chemical solutions that eliminate hazardous substances. Among the highlights are EarthColors® technology, which transforms food and agricultural waste into high-performance dyes, and fluorine-free PHOBOTEX® durable water repellents. The new Sanitized® OX20 family addresses odor-neutralization needs, while the AVITERA® GENERATION NEXT range offers sustainable options for cellulosic dyes.
PERFORMANCE DAYS is characterized by its focus on trends and innovations in functional fabrics and serves as a platform for brands to source materials seasonally. The upcoming event is expected to attract both physical attendees and digital exhibitors, reflecting the global interest in sustainable textile solutions.
Archroma’s participation marks a significant effort to connect with industry professionals and present its latest sustainable innovations in textiles, further underlining its role in catering to the evolving demands of eco-conscious consumers.
Source: Noah Wire Services
