365 Collective by Abigail Fox and Serendipity has officially launched a new retail and online shopping destination on Greenwich Avenue, focusing on curated gifts and community engagement.
365 Collective by Abigail Fox and Serendipity officially launched its new retail and online shopping destination today, marking a significant addition to Greenwich’s retail landscape. This women-owned business combines curated gift items with unique editorial content, exclusive events, and a strong emphasis on community engagement.
Located at 315 Greenwich Avenue, the brick-and-mortar store features a selection of luxury goods, everyday gifts, vintage finds, and limited-edition collaborations. The co-owners, Abigail Fox, who is the founder of Abigail Fox Designs, and Suni Unger, founder and CEO of Unger Publishing, expressed enthusiasm about the new venture aimed at enhancing the local shopping experience. “Over the past few weeks, we have offered a sneak peek with limited preview hours of our new shopping destination,” Unger stated. “With the launch of our new online shopping platform today and expanded hours of our brick-and-mortar shop, we are ready to introduce our new brand.”
The new online platform offers daily original editorial content that covers wellness trends, travel, culinary experiences, and home design, along with a spotlight on local events. A specific segment called “365 In the Kitchen” will provide culinary insights, featuring recipes and expert interviews. Fox emphasized that the editorial content is integrated with shopping options across the shop’s digital and physical spaces, allowing customers to explore products tied to the editorial themes.
Products in the store are intentionally curated, focusing on items sourced from local, small, minority-owned, and women-owned businesses. Brands represented include Tom Dixon, Cuddle + Kind, and Saint Jane Beauty, among others. Fox further elaborated, “Our new shop on Greenwich Avenue showcases a selection of our gifts, featuring a rotating inventory to be current for holidays, events, and in-store activations.” The store aims to create an inviting atmosphere, including areas that are sunlit and organized, with backstories behind featured products.
The official grand opening is set for this weekend, during which shoppers can enjoy complimentary gift bags with purchases. The overarching plan includes a calendar of events aimed at fostering community connections through workshops, book signings, and meetings with local artisans. Notable upcoming events include celebrations for International Women’s Day on March 8, titled “Discover Some Amazing Products and the Remarkable Women Behind Them,” where participating brands will offer a 10% discount, and on April 5, a permanent bracelet event with jewelry designer Nicole Zusi.
The 365 Collective store will operate from Tuesday to Saturday, 10 AM to 5 PM, and Sundays from 11 AM to 4 PM. For those unable to visit in person, the online marketplace is also live, providing access to its editorial features as well as shopping options. More information can be found on their website, where a full calendar of events is available.
Source: Noah Wire Services
