Kim Kardashian has unveiled a new swimwear line through her Skims brand, promoting it as the ‘sexiest swim under the sun’ and gaining notable attention on social media.
Kim Kardashian has launched a new swimwear collection through her Skims brand, introducing designs she describes as the “sexiest swim under the sun.” The 44-year-old reality star unveiled the collection on social media, emphasizing that the line is “bolder than ever.” In a post on X, she wrote, “JUST DROPPED: NEW SWIM SHOP. The wait’s over—the sexiest swim under the sun is back and bolder than ever.”
The announcement was accompanied by a series of photos featuring Kim modeling various bikinis, including a leopard print design. The launch attracted attention on social media, garnering likes from notable figures, including Scott Disick, who has history with Kim’s sister Kourtney Kardashian, and their mother, Kris Jenner.
Kim Kardashian’s journey with Skims began in 2019, and since then, the brand has achieved significant success. Alongside the swimwear launch, Kim has recently announced high-profile partnerships with major companies such as Nike and The North Face. Earlier this month, she hinted at the upcoming release, proclaiming, “Coming March 6: New Swim Shop. Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again).”
The Skims brand has expanded its reach, highlighted by the opening of its flagship store on Fifth Avenue in New York City in December. Kim expressed her excitement about the location, stating, “Just being on Fifth Avenue is such a crazy, crazy honor.” She highlighted her desire for customers to feel as if they are entering a different world when they visit the store.
Kim has also emphasized her hands-on approach to her brand. In an interview with L’OFFICIEL, she articulated her vision for Skims, stating, “I want you to feel clarity. I want you to feel the confidence that you don’t need all that outside noise. That’s in our fabrics, in our products, our art design, the way that I design our bras, everything.”
This recent swimwear collection adds to the momentum of Skims, illustrating Kim Kardashian’s ongoing influence in the fashion industry.
Source: Noah Wire Services
