From new collections by Calvin Klein and Escudero & Co to eco-friendly initiatives by Dod Alfaiataria, the fashion industry is embracing innovation and sustainability.
Fashion and design are evolving with exciting new offerings aimed at consumers looking for style and innovation. Recent launches include notable names such as Escudero & Co, Calvin Klein, and Melissa, each contributing unique items to the thriving industry.
Escudero & Co has expanded its renowned Adele line with the introduction of the Adele Wide bag, characterized by its wider format that strikes a balance between sophistication and practicality. The new design maintains the minimalist aesthetic of its predecessors, featuring premium leather and gold-plated accents, and is available in colors including Olive, Caramel, Off White, and Black. The bag’s extended shoulder straps enhance comfort and versatility, and it is priced at R$2,090.00 on the brand’s official website and in its stores.
In a nod to contemporary celebrity culture, Calvin Klein has unveiled its Spring 2025 campaign starring the popular musician Bad Bunny. Set in Puerto Rico and directed by Mario Sorrenti, the photoshoot portrays the artist sporting the brand’s Icon Cotton Stretch underwear. Bad Bunny expressed enthusiasm for his collaboration with the brand, highlighting the significance of participating in such an iconic campaign. The campaign began promotion on March 17 via the brand’s Instagram account and other prominent channels.
Melissa has made a splash with its autumn/winter collection, showcasing designs that merge classic elements with modern sensibilities. Among the standout pieces are the Melissa Texas Mule, the Melissa Lulu platform, and the retro-inspired Melissa Glass Bag. The collection, which is now available both in-store and online, also includes the Mini Melissa line, which features colorful options for children.
Sustainability is a focal point for Dod Alfaiataria, which has launched a capsule collection called Dod Records in collaboration with TENCEL™ fibers and Canatiba Têxtil. The six-piece collection pays homage to black musical culture through sustainable denim apparel. The international launch took place in Paris from January 21 to 23, with a Brazilian launch set for March 20 in their physical store and through e-commerce.
In eyewear, Sunglass Hut has introduced new brands Diesel and Moncler to its range, enhancing its offerings with futuristic designs from Diesel and the minimalist aesthetic of Moncler. The collections feature innovative metal frames and follow the Nude Look trend, now available in both physical stores and online.
The new Panenka sneaker by VEJA pays homage to a famous football maneuver from the 1970s through a vintage-inspired design that includes quilted stitching and classic colors. The ethical brand emphasizes sustainability in its production, using tracked organic leather and recycled rubber for the sole. The sneaker is priced at R$720.00 and is available on the VEJA website.
Nannacay commemorated the 25th anniversary of the Txai Resort Itacaré with the launch of a limited edition Txai Bag on March 19. The bag, crafted from hand-woven carnauba straw and featuring macramé cotton straps, is inspired by the vibrant colors of the Baiano sunset. Only 20 units are being produced, with a suggested price of R$1,350.00.
Jewelry brand M. Pondé, founded by designer Monica Pondé, merges architecture with jewelry design, producing pieces that reflect a unique interplay between urban and organic elements. Her work, inspired by Rio de Janeiro’s landscape, utilizes materials such as concrete and metals to create jewelry that evolves over time, available in select stores in São Paulo and Rio de Janeiro.
Additionally, Aylla, launched by siblings Yasmin and Claudia Adas, has opened its first physical store in São Paulo’s Higienópolis neighborhood. The brand emphasizes slow fashion principles, offering artisanal leather creations and pieces inspired by the American Wild West, including cowboy pants and western jackets.
Converse has introduced its Running line, featuring sneakers designed for both sports and everyday comfort. The Wave Trainer and Omni models became available in Brazil on March 10, combining retro styles with modern materials for enhanced performance.
Finally, Havaianas has unveiled a new line called Candy Pop, which places a strong emphasis on comfort along with a fashionable edge. The collection features two models, slide and flip flop, with a distinctive design and a focus on anatomical fit, set to launch on March 20 in limited quantities across select stores and online.
These developments indicate a vibrant and diverse scene within the fashion industry, driven by creativity and a growing awareness of sustainable practices.
Source: Noah Wire Services
