Alexandra Asogwa, known as Alex Unusual, debuts her women’s fashion brand Lerksea, emphasizing empowerment and authenticity in celebration of International Women’s Day.
Alexandra Asogwa, widely known as Alex Unusual, is making strides in the world of entertainment and fashion with the launch of her new women’s fashion brand, Lerksea. As a multifaceted personality, she has built a career that spans reality television, filmmaking, and digital content creation, amassing collaborations with numerous prominent brands both within Nigeria and internationally.
In an interview with Ferdinand Ekechukwu, Alex Unusual emphasized that the month of March, which includes International Women’s Day, holds special significance for her. She remarked, “This month means celebrating the strength of femininity and a reminder of our capabilities.” The theme for this year’s International Women’s Day, “Accelerate Action,” resonates deeply with her mission, which revolves around challenging norms and driving impactful change in various areas. “It means taking bold steps to challenge norms, inspire others, and amplify voices that need to be heard,” she stated.
Throughout her creative journey, Unusual has adapted to the evolving demands of the entertainment industry. She reflected on how her experiences have shaped her decision-making regarding opportunities, noting that it is essential to align them with her values. “My journey has taught me to block out the noise and resist external pressures while being in control of my self-induced pressures,” she explained.
Her drive for creativity stems from her personal experiences and mood, exploring ventures that resonate with her passions in entertainment, fashion, or digital content creation. When it comes to storytelling, whether in film or fashion, Unusual emphasizes the importance of authenticity. “I see a story in everything,” she remarked, highlighting her commitment to embracing originality. This perspective fuels her unique storytelling across diverse mediums.
Unusual’s fashion initiative, Lerksea, reflects her personal style and philosophy. “I dress to match my mood or the occasion,” she shared. With a focus on individuality, Lerksea aims to empower women to embrace their uniqueness. “It’s about showing up in style by just being yourself,” she added. The brand represents a fusion of calm and boldness, advocating for unapologetic confidence and self-expression.
According to Unusual, the anticipated launch of Lerksea will be accompanied by a short film and a mini fashion show. This approach aims to engage her target audience, which appreciates creativity and storytelling. “I’m a sucker for good storytelling, crisp visuals, and creativity generally,” she noted.
Looking beyond the fashion and entertainment realms, Unusual has aspirations that extend to various projects intended to create a lasting impact. She expressed a desire to direct quality music videos and emphasized her existing self-improvement initiative, “Youvolving.” Furthermore, she aims to establish an organization dedicated to combating bullying in various environments, seeking to create safe spaces for both children and adults.
Through her ventures, Alex Unusual remains committed to using her platform and creativity to facilitate positive change, aiming to inspire others and support their well-being. The future looks promising as she continues to explore new avenues while celebrating authenticity and self-expressiveness.
Source: Noah Wire Services
