Jennie Kim of BLACKPINK takes center stage as the new face of Chanel’s ’25 Handbag’ campaign, celebrating free movement and personal style.
Jennie Kim, the well-known member of the South Korean girl group BLACKPINK, has been announced as the new face of Chanel’s ’25 Handbag’ campaign. This marks her first appearance in the role since taking on the position of a Chanel ambassador in 2017. The new campaign follows a similar project featuring pop star Dua Lipa, who was the previous face for the brand’s iconic handbag.
The ’25 Handbag’ is a modern iteration of Chanel’s classic 2.55 bag, which was originally crafted by the fashion house’s founder, Gabrielle Chanel, in 1955. Known for its gold chain and quilted design, the 2.55 bag revolutionized the way women carried their belongings, symbolizing a newfound freedom by allowing women to use their hands while still carrying their essentials. Today, the legacy continues with the new bag, which maintains these pioneering elements while incorporating a contemporary twist.
Jennie expressed her enthusiasm for the handbag in a statement, saying, “The Chanel 25 handbag symbolizes free movement.” She further articulated her personal connection to the design, noting, “Since I’m always on the move, I prefer comfortable styles. The Chanel 25 handbag is the perfect bag that I can carry lightly and comfortably anywhere.” She highlighted how the handbag not only aligns with her lifestyle but also allows her to showcase her unique style in different ways.
The campaign video featuring Jennie was directed by Gordon Von Steiner and features her walking through the vibrant streets of New York City, setting the scene to the rhythm of “She Drives Me Crazy” by Fine Young Cannibals. This choice of music, a nostalgic nod to the late 1980s, complements the energetic and youthful vibe of the campaign. As Jennie transitions between various settings—on set, on the streets, and on the red carpet—she showcases the versatility of the 25 handbag while encapsulating a sense of liberation and dynamic self-expression.
Dua Lipa, who was previously featured in the campaign, shared her thoughts on the project, stating, “I feel this campaign captures free movement, bold self-expression, and vibrant energy,” sentiments that resonate with Jennie’s expressed experiences of style and functionality in the new handbag.
As the Chanel ’25 Handbag’ campaign unfolds, both Jennie and Dua Lipa’s contributions are expected to reflect a spirit of freedom and creative expression, reminding viewers of the joyous energy that is synonymous with both the city and the iconic fashion house.
Source: Noah Wire Services
