Lafayette-based startup Something Borrowed Blooms successfully completes a Series B funding round to boost technology and customer acquisition in the wedding floral rental market.
Something Borrowed Blooms, a Lafayette, Louisiana-based eCommerce startup specializing in rental wedding floral arrangements, has successfully completed a Series B funding round, raising $3.6 million. The funding round was led by Callais Capital, along with contributions from other angel investors and the Red Stick Angels group.
Lauren Bercier, the CEO of Something Borrowed Blooms, expressed her enthusiasm for the partnership with Callais Capital, stating, “We are thrilled to continue our strong partnership… Their continued investment in us is a testament to the confidence they have in our vision and success.” Bercier also highlighted the importance of this funding for enhancing the company’s technology platform and expanding customer acquisition.
Hal Callais, Managing Partner at Callais Capital, commended the founders, Bercier and Laken Swan, labeling them as “a tremendous success story for Louisiana.” Holden Ferguson from Callais Capital acknowledged the company’s unique position in the market, noting that their focus on the customer experience, bolstered by technological investment, will promote growth.
With the new capital, Something Borrowed Blooms plans to fortify its technology infrastructure while focusing on sustainable growth and customer acquisition. The company operates on a rent-and-return model, providing premium silk floral arrangements that are touted as a cost-effective and eco-friendly alternative to traditional fresh flowers. Their services aim to help couples save on wedding costs and minimize waste.
Founded by cousins in Lafayette, the business has received notable recognition, including the Bronze FedEx Small Business Grant and the Grand Prize at IdeaPitch during New Orleans Entrepreneur Week, and it has attracted media attention from outlets such as Good Morning America.
Callais Capital, which managed the funding round, is known for investing in high-growth opportunities within Louisiana and beyond. The firm has a strong track record, having facilitated exits exceeding $1.5 billion and executed over 200 transactions, demonstrating its commitment to fostering entrepreneurship in often underserved regions.
As Something Borrowed Blooms positions itself for accelerated growth, its focus on sustainability and customer service may set a precedent in the wedding floral rental industry.
Source: Noah Wire Services
