In the latest issue of Vogue India, the dynamic duo behind the emerging fashion label Gul Sohrab, Amit and Sohrab, share insights into their creative process and the importance of communication in their partnership.
In the latest issue of Vogue India, the dynamic duo behind the emerging fashion label Gul Sohrab, Amit and Sohrab, share insights into their creative process and personal lives.
The article highlights their collaborative efforts in building the brand, emphasizing the importance of communication in their partnership. Sohrab remarks on the value of engaging in constructive debates, stating, “But communication has also increased. It’s good to have those debates to come up with solutions.” Amit agrees, noting his inclination towards perfectionism and how it’s something he grapples with, particularly when faced with mistakes. Unlike Amit, Sohrab embraces these imperfections as creative opportunities. A specific example of this philosophy is illustrated by an incident where a fabric panel was stitched onto a bias-cut shirt-style kurta. What began as a way to rectify an issue with the garment eventually evolved into a distinctive element of their brand’s design language.
The narrative also delves into their life outside of work. The couple has found that the lines separating weekdays and weekends have blurred, yet Amit has managed to cultivate a “slow-life fantasy” amidst the challenges of running a fledgling fashion enterprise. He dedicates time each day to cooking, nurturing his plants, and enjoying moments with their two dogs, Jugnu and Jigar. In an effort to maintain balance, Amit and Sohrab make it a habit to venture outside their home once a week, though the presence of their brand, Gul Sohrab, is never far from their thoughts. “It’s been a while since we’ve gone out and not done anything work-related. We’re always collecting things and thinking about work,” Sohrab admits.
The engaging profile offers a glimpse into the lives of Amit and Sohrab as they navigate both their personal and professional endeavors, showcasing how their shared vision continues to shape the identity of Gul Sohrab. This feature is part of Vogue India’s March-April 2025 issue, currently available on newsstands.
Source: Noah Wire Services
