Michael Stars, known for high-quality apparel, will participate in the inaugural April Buying Week, emphasizing durable fashion and community support.
April Buying Week is set to take place from April 1 to 4 at AtlantasMart in Atlanta, Georgia, featuring a showcase of the latest apparel, formalwear, and accessories for retailers and buyers. Among the brands participating in this inaugural event is Michael Stars, a company known for its high-quality fashion established in 1986 by founder Suzanne Lerner.
Lerner, who has helmed the brand for nearly 40 years, attributes her company’s longevity and success to a few critical principles. “We’ve always challenged ourselves to create high-quality fashion that’s timeless, contemporary, and made to last—pieces meant to be passed down to the next generation,” she shared in an interview with the Daily Front Row. This focus on producing durable products resonates with customers, particularly as many report passing down their Michael Stars items to their children, emphasizing the brand’s cross-generational appeal.
Another key factor in Michael Stars’ success is its commitment to local production. The majority of the clothing is made in Los Angeles, allowing for close oversight of quality and providing opportunities for the local community. Lerner pointed out, “Producing locally also allows us to support our broader business ecosystem and keep jobs in the community.” This dedication to quality and community has been integral to the brand’s identity.
Michael Stars has distinguished itself in a crowded marketplace through its focus on timeless style and high-quality materials, contrasting itself with fast fashion. The company, which is 80% women-owned and led, specializes in T-shirts, dresses, and luxe casual separates, aligning with consumer desires for versatile and comfortable styles.
The brand has also made significant strides in social impact through various collaborations and initiatives. Lerner highlighted a notable campaign with Gloria Steinem and Voto Latino aimed at raising awareness around voter registration. Upcoming projects include a partnership with celebrity stylist Karla Welch, where proceeds from a specially designed T-shirt will benefit efforts to eliminate period poverty. The company’s collaborations extend to longstanding partnerships with organizations like Supima and Evereve, showcasing its commitment to social responsibility.
The southern United States is a significant market for Michael Stars, driven by a demand for fashion that combines style with comfort. Lerner noted that customers in this region appreciate clothing that allows for ease in their daily lives while maintaining a polished appearance.
Throughout her career, Lerner has also been an advocate for racial and LGBTQIA+ equality and reproductive rights, issues she views as interconnected with her business. “I like to say the equality is good for business and business is good for equality!” she emphasized, adding that her own experiences as a woman in the fashion industry fueled her passion for these causes. Under her leadership, the Michael Stars Foundation was established to support a range of equality-focused initiatives, and Lerner encourages other business owners to align their philanthropic efforts with their core values.
Looking forward to the upcoming Atlanta Buying Week, Lerner expressed enthusiasm about reconnecting with the market and showcasing Michael Stars’ Fall 2025 collection. “I’m excited to show our product for Fall 2025, and connecting with my buyers!” she stated, indicating her continued commitment to connecting with the retail community and evolving her brand’s offerings.
Source: Noah Wire Services
