Supermodel Irina Shayk takes on a new role as the face of Sporty & Rich’s Sports Collection, blending style with functionality in a fresh line of athletic wear launching April 3.
Supermodel Irina Shayk has taken on a new role as the leading face of Sporty & Rich’s latest release, the Sports Collection, marking a significant shift for the brand known for its chic, casual wear. Established by Emily Oberg, the sportswear line is set to blend aesthetic appeal with functionality, launching on April 3, both online and at the brand’s flagship store in New York City.
The Sports Collection aligns with Sporty & Rich’s evolving identity, moving deeper into athletic wear that emphasizes performance and comfort. The brand’s latest offering is designed not only for visual appeal but also for practical use, featuring a range of athletic staples such as gym shorts, tank tops, sweatshirts, and sweatpants. Each piece is crafted to support a variety of movement levels, whether during a high-intensity workout or in moments of relaxation. The design ethos centers on clean silhouettes and thoughtfully chosen materials, steering clear of over-embellishment.
Oberg and her team have created the collection within a minimalist framework, offering a color palette that transitions from deep navy and charcoal to brisk whites and true blacks. In addition to these foundational tones, the introduction of sky blue and vibrant yellow provides a fresh contrast, enhancing the line’s versatility without overwhelming its aesthetic identity.
This new collection is characterized by a practicality that allows wearers to transition seamlessly from morning gym sessions to afternoon relaxation. The individual pieces offer numerous styling options, making it easy for wearers to adapt their looks to suit different moments throughout their day.
Irina Shayk’s selection as the collection’s face reinforces the brand’s commitment to authenticity. Her athletic build and relaxed demeanor resonate with the collection’s purpose and mood. Shayk embodies the premise of the clothing, showcasing them in natural poses that emphasize real-life use cases—whether she is wearing a tank top for cooldowns, sweatpants during leisure time, or gym shorts while engaged in activity. Her presence aims to convey that the apparel is designed to function effectively in various environments.
Historically, Sporty & Rich has been known for its nostalgic graphics and wellness culture appeal, but the Sports Collection signifies a move towards more practical clothing that prioritizes performance. The brand retains its signature style while refining its approach to cater to an active lifestyle, marking a significant step forward in its evolution.
The Sports Collection will be available to consumers starting April 3, accessible via the official website sportyandrich.com and at the flagship store in New York City, providing shoppers an opportunity to experience this new direction firsthand.
Source: Noah Wire Services
