At a recent convention, Filippa K presented its commitment to transparency and sustainability in fashion, showcasing its Digital Product Passport initiative.
In a recent convention titled “Digital Product Passport – Between Law Obligation and New Horizons,” organized by the Fashion industry, significant discussions took place about the future of sustainability in fashion. Among the notable presentations was one from Filippa K, a Scandinavian apparel brand known for its minimalist designs and founded in 1993 by Filippa Knutsson, Karin Hellners, and Patrik Kihlborg.
Filippa K has positioned itself as a pioneer in advocating for mindful consumption, aiming to encourage its fashion community to make more sustainable choices. The brand’s philosophy emphasizes the creation of wardrobe staples that are designed to last, promoting the notion of buying fewer, yet higher-quality items that consumers can cherish for years.
During the convention, Karolin Catela, a standard specialist from GS1 Sweden, and Olivia Sjöberg, a senior sustainability controller at Filippa K, presented the brand’s ongoing commitment to transparency and traceability in its production processes. Their agenda includes tracing each garment back to its origins and sharing that journey transparently with the brand’s customers.
Explaining the collaboration with GS1, Katela stated, “We thought the right route was to start small, then scale.” This approach was initiated in 2023 when Filippa K embarked on implementing a Digital Product Passport (DPP) across its entire product line.
To illustrate their commitment to traceability, they detailed the intricate supply chain involved in producing a single wool sweater. According to the presenters, the process begins on a sheep farm in South Africa, where the wool is sourced. Following this, the raw fibers are scoured in Bulgaria, spun in Italy at Tollegno, knitted into garments in Romania, and finally shipped to Scandinavia for retail.
The team successfully gathered extensive data and information throughout these stages by integrating the various steps involved. Describing the challenge of collecting this information, Katela and Sjöberg noted, “We managed to collect all this data and information by combining all these steps together, despite the difficulty that each of the steps involved followed prerequisites and formats, as some of the steps were collected manually.”
Filippa K’s dedication to transparency does not stop at providing basic traceability. They have included comprehensive information related to each garment, such as care instructions and opportunities for repair and resale. By doing so, the brand is working to create a more complex and informative relationship with its consumers, building a unique legacy rooted in sustainability and community engagement.
The presentation of Filippa K at the convention highlights ongoing trends in the fashion industry towards greater transparency and responsible production methods, reflecting a broader movement within the sector.
Source: Noah Wire Services
