Pop artist Justin Bieber gives fans a sneak peek of his new clothing brand SKYLRK through a series of Instagram posts, showcasing an eclectic mix of streetwear.
Justin Bieber, the renowned pop artist, has unveiled hints about his upcoming clothing brand, SKYLRK, through a series of recent posts on his Instagram. Over the past 24 hours, the 31-year-old artist shared a variety of images and snippets that tease the brand’s offerings, generating excitement among his followers.
Bieber’s initial post featured a visually striking array of sweatshirt sleeves emblazoned with SKYLRK’s logo, presented without any accompanying caption. In a subsequent post, he tagged the handle @skylrk next to additional sleeves lined up alongside a selection of beanies, suggesting an eclectic collection that revolves around casual streetwear aesthetics. Behind the table displaying the products, a mood board caught the attention of fans, showcasing images of Bieber himself dressed in what appears to be SKYLRK apparel.
Adding to the intrigue, Bieber shared a slideshow featuring a vibrant red sweatshirt, several pairs of sunglasses, and a plush blue phone case. This post was humorously captioned with a chef emoji, suggesting that something significant has been in the works. Notably, fashion critic Kim Russell, known as @thekimbino, responded positively with “YES CHEF ????,” while one Instagram user remarked that the phone case evoked “Rhode vibes,” a reference likely connecting to another brand or trend.
Despite the burgeoning interest, the official Instagram page for SKYLRK has yet to release any content. However, it is quickly attracting followers, including Bieber’s wife, Hailey Bieber.
While the brand’s emergence seems new to the public, it appears that Bieber has been quietly laying the groundwork for SKYLRK for several years. In December 2023, he was photographed wearing white sneakers marked with the SKYLRK branding. Reports indicated that the launch of the brand was initially delayed after Bieber’s trademark filings related to SKYLRK Holdco, LLC, which included plans for product development in collaboration with his close friend Neima Khaila.
Production activities appeared to gain momentum in 2025, with Bieber frequently seen donning the beanies that are part of the new brand. This venture marks Bieber’s second foray into fashion, following his co-founding of Drew House in 2020 alongside stylist Ryan Good and designer Gianpiero D’Alessandro. Recently, some fans have noted that Bieber has ceased promoting Drew on his social media and removed any mention of it from his bio, replacing it with the new @skylrk tag.
The timeline for the public availability of SKYLRK’s products remains uncertain, but the brand has launched a website that allows fans to sign up for updates, hinting at a planned announcement or release in the near future.
Source: Noah Wire Services
