Founded by Haeni Kim in 2017, Kitri has quickly become known for its innovative and accessible designs, appealing to a wide audience while focusing on sustainability.
Kitri, a fashion brand founded in 2017 by South Korea-born designer Haeni Kim, has rapidly gained a dedicated following within the fashion community, especially known for its innovative designs, vibrant prints, and accessible pricing. The brand has become a go-to source for occasion wear, featuring unique pieces that are both stylish and affordable, an aspect that originated from Kim’s frustration over the lack of affordable “hero pieces” in the market.
Operating as a direct-to-consumer brand, Kitri releases new pieces monthly, produced in small quantities to maintain exclusivity and reduce wasted inventory. This tactic not only fosters a sense of urgency among shoppers eager to snag trending items but also serves to mitigate environmental concerns related to overproduction. Recent spring and summer collections have demonstrated this strategy effectively, with standout items such as a long-sleeve zebra print dress and a Grecian-inspired black knit halter neck maxi dress already selling out, resulting in waiting lists for eager customers.
The brand’s creations have frequently gone viral on social media, with notable items including a shearling-trimmed patent leather trench coat and a gingham Lenora dress. Items such as embroidered linen dresses suitable for destination weddings and playful leopard print mini dresses for birthday celebrations contribute to the brand’s popularity.
In a recent showcase of Kitri’s spring/summer 2025 collection, a variety of noteworthy pieces were highlighted, each designed to appeal to a broad range of fashion tastes. The Reece pink cotton-linen dress, priced at £245, is characterized by its structured fit and is suitable for both formal and casual occasions.
Another eye-catching item is the Theodora cotton-linen reversible quilted jacket, available for £215. Featuring a vibrant zebra print on one side and a neutral tone with printed accents on the other, this versatile item is poised to be a staple in many spring wardrobes.
The Tabara yellow rose knit dress, selling for £195, offers a contemporary silhouette made from viscose yarn, detailed with a jacquard print and fringe accents. This dress is positioned as ideal wedding guest attire.
Kitri’s new collection also features classic polka dots with the Maia navy polka dot satin top, priced at £145, which can be styled for various occasions, and the Katherine black linen blend strapless top, retailing at £125, combines comfort with style while accentuating the wearer’s figure.
Rounding out the collection is the Vivienne mocha tailored blazer, priced at £215. With a unique wrap neckline and the option for different styling configurations, it serves as a versatile statement piece for diverse outfits, whether paired with matching trousers or a long skirt.
As the fashion landscape continues to evolve, Kitri’s commitment to quality design and customer engagement through limited releases remains a key aspect of its success. The popularity of these collections suggests that the brand will continue to attract fashion enthusiasts looking for stylish yet practical wardrobe options.
Source: Noah Wire Services
