Shapellx expands its reach by entering the Nordstrom Online Marketplace, aiming to promote body positivity and inclusivity through its innovative shapewear collections.

Shapellx, a notable brand in women’s shapewear, has announced its entrance into the Nordstrom Online Marketplace, making its award-winning collections accessible to a broader audience. This move is part of a strategic effort by Shapellx to enhance its retail presence and increase accessibility through various platforms.

The partnership with Nordstrom is indicative of Shapellx’s ambitions to position itself as a leader in the shapewear industry. The brand is recognized for its dedication to innovation in design and fabric technology, aiming to foster confidence and body positivity among its customers.

Shane Shi, Vice President of Shapellx, stated, “At Shapellx, we prioritize customers’ voices and needs just as much as we embrace the curves and the uniqueness of beauty.” This sentiment highlights the brand’s commitment to creating shapewear that emphasizes both functionality and inclusivity.

In conjunction with the Nordstrom launch, Shapellx is also preparing to introduce INNER ARMOR 2.0, a new shapewear line that aims to combine fashion with functionality. Furthermore, in a nod to modern marketing strategies, the brand plans to collaborate with TikTok for a Super Brand Day campaign, seeking to enhance consumer engagement through digital platforms.

Shapellx’s commitment to quality has also been recognized; the brand recently achieved accolades from the 2025 American Good Design Awards for two of its products, which stand out for their comfort and design.

As Shapellx continues to gain traction in the shapewear market, the partnership with Nordstrom is expected to further elevate its profile, inviting more consumers into the fold of its body-positive approach to intimate apparel.

Source: Noah Wire Services