The contemporary eyewear brand Blue Elephant launches its first pop-up store in Jakarta, drawing over 70 influencers and emphasizing its commitment to the Indonesian market.
A new pop-up store for the contemporary eyewear brand Blue Elephant officially opened its doors on March 24, 2025, in Jakarta, Indonesia. The store, a collaboration between the Authentic Marketplace Kick Avenue and KREAM, is strategically located at Senayan City Mall and will operate for four weeks. The opening event attracted over 70 well-known influencers, highlighting the brand’s entry into the Indonesian market.
This initiative stems from a broader collaboration between Kick Avenue and KREAM, focusing on the promotion of K-fashion brands in Southeast Asia. Representatives from KREAM have indicated their commitment to supporting the international expansion of competitive K-fashion brands while strengthening partnerships with Kick Avenue and other K-fashion entities across the region.
Blue Elephant is notable for its modern, unisex designs that appeal to a younger demographic, particularly consumers aged 18 to 30, by providing high-quality products at accessible prices. The brand’s presence in Indonesia through this pop-up store aims to solidify its status as a global player in the eyewear market.
Kick Avenue and KREAM’s choice of Senayan City Mall as the site for their pop-up store is driven by the shopping center’s reputation as a premium retail destination, attracting a youthful consumer base. This strategic location is expected to enhance brand awareness and foster long-term partnerships to facilitate sustainable expansion.
To operate the pop-up store effectively, Kick Avenue and KREAM have implemented globally tailored solutions, including international logistics management, convenient payment systems, and the display of the latest product collections. Additionally, they are employing real-time consumer response analytics to gauge reactions and adapt strategies accordingly. Local marketing efforts are supported through special discount promotions in collaboration with major Indonesian banks like BRI and BCA, enhanced influencer partnerships, and promotional activities conducted through various online and offline channels.
Andreas Ivan, Head of Marketing and Partnership at Kick Avenue, remarked on the brand’s growing popularity among youth, citing Blue Elephant’s playful and bold designs characteristic of K-style. He expressed pride and optimism in bringing the first Blue Elephant pop-up store to Indonesia, providing local consumers the opportunity to experience the brand firsthand without the need for purchasing through intermediaries or traveling abroad.
Source: Noah Wire Services
