The strategic licensing agreement aims to bolster G.H.BASS’s footprint in footwear and accessories, launching a new collection in 2026.
G-III Apparel Group, Ltd., a prominent player in the apparel industry, has entered into a strategic licensing agreement with ALDO Product Services, a division of the ALDO Group, for the esteemed G.H.BASS brand. This partnership, announced today, marks a significant step in enhancing the brand’s footprint in the footwear and accessories market.
Under the terms of this seven-year exclusive licensing agreement, ALDO Product Services will assume responsibility for the design, manufacturing, distribution, marketing, and sales of G.H.BASS footwear, bags, and small leather goods. The collaboration is set to commence with the Spring/Summer 2026 collection, which aims to honor G.H.BASS’s rich legacy while appealing to a newer generation of consumers with innovative designs.
Jeffrey Goldfarb, Executive Vice President at G-III Apparel Group, expressed enthusiasm about the partnership, stating, “We are thrilled to embark on this strategic partnership with ALDO Product Services, which will extend the reach of our globally recognized and iconic brand, G.H.BASS, to a broader consumer base.” He highlighted ALDO’s expertise in the footwear sector and its established omnichannel capabilities, which are expected to enhance G.H.BASS’s availability in both online and physical retail environments.
Jonathan Frankel, President of ALDO Product Services, emphasized the significance of the collaboration by stating, “This partnership is about more than strategy — it’s about vision.” He pointed out that the current market dynamics present an opportune moment to unlock G.H.BASS’s full potential as an iconic American heritage brand. With nearly 150 years of history, G.H.BASS is recognized for its craftsmanship in footwear, and the new partnership aims to leverage ALDO’s global sourcing network and manufacturing capabilities to fuel growth.
The agreement also includes the management of the brand’s e-commerce platform, ghbass.com, which will further amplify its reach in the digital space. The collection is expected to feature curated pieces that resonate with G.H.BASS’s heritage while integrating contemporary design elements to attract today’s consumers.
ALDO Product Services plans to utilize its extensive supply chain and digital networks to enhance G.H.BASS’s market presence, solidifying the ALDO Group’s reputation as a leader in the footwear and accessories industry. This partnership not only reflects an alignment of vision between two established entities but also signifies a commitment to innovation and excellence within the industry.
Source: Noah Wire Services
