ASOS welcomes contemporary brands Oh Polly and Bo+Tee to its platform, enhancing its offering with trend-driven styles aimed at Gen Z and athleisure enthusiasts.
ASOS, the online fashion retailer, has announced its latest expansion by incorporating two acclaimed brands into its third-party fashion offering: Oh Polly and Bo+Tee. These brands, known for their contemporary, feminine aesthetics, are now officially available for purchase on ASOS.com.
Oh Polly, established in 2015 by founders Claire Henderson and Mike Branney, has seen remarkable growth from its beginnings as an eBay venture to becoming a prominent name in global fashion. The brand specializes in body-contouring occasion wear and trendy pieces that have gained significant traction on social media, boasting a combined Instagram following of approximately 7.5 million. Its stylish offerings have become particularly popular among Gen Z consumers.
In addition to Oh Polly, Bo+Tee serves as the athleisure branch of the brand, featuring activewear that combines functionality with fashion. The collection includes a variety of items such as multiway sports bras, squat-proof leggings, and coordinated gym sets, designed to seamlessly transition from workout sessions to social outings.
Shazmeen Malik, the Brands Director at ASOS, expressed enthusiasm about the new addition, stating, “We are delighted to welcome Oh Polly and Bo+Tee to the ASOS family. With their impressive social media presence and dedicated following, many of our customers are already huge fans.” Malik underscored that the brands’ trend-driven designs align well with ASOS’s mission to provide the most relevant products to its fashion-oriented community.
Mike Branney, Co-Founder and Managing Director of Oh Polly, also shared his excitement regarding the collaboration with ASOS. He stated, “Joining forces with ASOS marks an exciting new chapter. Styling our pieces through ASOS’s unique fashion lens gives us the opportunity to inspire and empower an even wider audience.”
This latest move follows ASOS’s recent introduction of the premium fashion brand For Love & Lemons, which debuted on the platform last month with a collection that includes 80 pieces across various categories such as dresses, tops, skirts, swimwear, and lingerie. Nicolette Gazsi, the Marketing Director for For Love & Lemons, expressed similar excitement, highlighting the brand’s desire to reach a global audience and connect with ASOS customers through their signature feminine designs.
The integration of Oh Polly and Bo+Tee into ASOS’s offerings marks a strategic endeavor as the retailer continues to enhance its fashion repertoire and cater to the evolving tastes of its customer base.
Source: Noah Wire Services
