Henri Lloyd, the trailblazer in waterproof clothing, is now owned by the Swiss brand ODLO. After facing some tough times, including entering administration in 2018, they found a new home! ODLO hopped in and took over in 2022, bringing a fresh vision. With a focus on sustainability and direct-to-consumer sales, they're making waves in the outdoor clothing scene. Isn't it cool to see a brand evolve like this? And with all these exciting changes, there's so much to look forward to! Stick around, and you'll discover even more about what's happening at Henri Lloyd!

Ownership Overview

Henri Lloyd's ownership has evolved considerably since its founding in 1963 by Henri Strzelecki. Originally based in Manchester, this brand made a name for itself in sailing and technical clothing, focusing on both performance and style. However, things took a turn in June 2018 when Henri Lloyd faced financial challenges and entered administration. That was a tough time, with 128 jobs lost. But don't worry! The brand got a second chance when Aligro Group stepped in to buy it.

Fast forward to 2022, and guess what? Henri Lloyd was acquired by the Swiss brand ODLO, owned by Monte Rosa Capital. This acquisition is a game changer! It's set to boost Henri Lloyd's growth potential, thanks to shared values and access to broader resources. Plus, the brand continues to call Manchester home, now with a dedicated team of 85 staff members.

With a renewed focus on sustainability and outdoor apparel, Henri Lloyd is ready to sail into a bright future. So, are you excited to see what's next for this iconic brand? It's all about innovation and adventure!

Brand History

Founded in 1963, this iconic brand quickly established itself in Manchester as a pioneer of durable waterproof clothing. Henri Lloyd is renowned for its early adoption of innovative materials like Bri-Nylon and Gore-Tex, which set a new standard in performance gear. Have you ever wondered how Henri Lloyd became a go-to for sailors? It all started with some brilliant innovations, like the first non-corrosive nylon zipper and the introduction of Velcro in waterproof garments!

Henri Lloyd isn't just a brand; it's got some serious sailing heritage. Notable explorers, including Sir Francis Chichester and Sir Robin Knox-Johnston, wore its gear on their epic voyages. Talk about a seal of approval! The brand has also received accolades such as the Queens Awards for Export Achievement, highlighting its impact on the industry.

However, the journey wasn't all smooth sailing. In 2018, the company faced financial difficulties, leading to administration and the loss of 128 jobs. But don't worry—Henri Lloyd was acquired by Aligro Group and later by Monte Rosa Capital in 2022, ensuring its legacy continues.

Here are a few highlights of Henri Lloyd's journey:

• Innovations in waterproof clothing that changed the game.
• A trusted partner for sailors around the world.
• A rich heritage that keeps evolving!

Recent Changes

Recent developments have profoundly reshaped Henri Lloyd's trajectory. In 2022, the brand was acquired by Swiss company ODLO, owned by Monta Rosa Capital, after facing some serious financial difficulties and entering administration in June 2018. Can you believe how quickly things changed? Before this, Henri Lloyd was under Aligro Group's ownership just months earlier!

Now, the workforce in Manchester has slimmed down to 85 dedicated staff members, but don't worry, they're still working hard. One exciting shift is the move to a direct-to-consumer model that began in 2020. This change eliminated over 150 third-party retailers and slashed retail prices by around 40%. Talk about a bargain!

Henri Lloyd's chairman, Hans Eckerström, is super optimistic about the brand's growth potential. He's all in on collaborating with ODLO to boost product development and sustainability initiatives. Isn't it great to see a brand focusing on eco-friendly practices while also making stylish gear? With these changes, Henri Lloyd seems ready to navigate new waters and connect better with customers. Who knows what's next?

Future Prospects

Looking ahead, Henri Lloyd is poised for a promising future under the stewardship of ODLO. With the acquisition, there's a fresh wave of excitement buzzing around the brand. You can expect Henri Lloyd to tap into Odlo's impressive infrastructure, pushing the boundaries of innovative products in outdoor clothing.

Here's what you can look forward to:

• Expanded Product Range: Get ready for more options that cater to both sailing enthusiasts and outdoor adventurers.
• Sustainability Focus: The brand is aligning with Odlo's commitment to creating eco-friendly products.
• Direct-to-Consumer Model: You'll see lower prices, making high-quality gear more accessible.

Keeping the operations in Manchester means collaboration will be easier, enhancing technical innovations and customer engagement. Chairman Hans Eckerström is all about growth potential, and they're aiming to boost profitability without breaking the bank. Remember when the Fremantle hooded jacket dropped from £690 to £399? That's just the beginning. Henri Lloyd's future looks bright, and you won't want to miss what they whip up next! Exciting times are ahead for outdoor clothing enthusiasts!

Commitment to Sustainability

Henri Lloyd's commitment to sustainability is evident in its approach to creating durable clothing that minimizes environmental impact. You know, it's all about encouraging you to invest in quality over quantity. Why buy more when you can have a few awesome pieces that last?

The brand focuses on eco-friendly practices throughout its supply chain. They're not just talking the talk—they're walking the walk! Henri Lloyd even offers a repair service so you can keep your favorite items in top shape. Instead of tossing them out, why not give them a little TLC? It's like giving your clothes a second life!

Plus, owning a manufacturing facility in Poland means Henri Lloyd can keep a close eye on production. This helps guarantee they stick to their commitment to quality and performance while being responsible and sustainable. Isn't that cool?

Frequently Asked Questions

Who Is the New Owner of Henri Lloyd?

You'll find that the Henri Lloyd acquisition by ODLO signals a promising future, focusing on enhancing product range, sustainability practices, and market presence while honoring the brand's rich history and appealing to its target audience.

Who Is the CEO of Henry Lloyd?

You'll find that Hans Eckerström is the CEO of Henri Lloyd. He's steering the brand towards innovation, sustainability, and expanding collections, targeting a broader audience amidst competitive pricing and market challenges in outdoor fashion.

Is Henri Lloyd a Good Brand?

When evaluating Henri Lloyd, you'll find strong brand reputation and positive customer feedback highlighting product durability and fashion appeal. Their sustainability practices and historical significance enhance value, while price comparison shows competitiveness for the target audience.

Who Wears Henri Lloyd?

You'll find Henri Lloyd worn by celebrities, adventurers, and sailors alike. Its history of collaborations and collections showcases stylish, sustainable fashion. Reviews highlight its popularity at events, making it a go-to brand for many.

Conclusion

So, there you have it! Henri Lloyd has a rich history and a bright future, especially with its focus on sustainability. Isn't it cool to think about how a brand can evolve and adapt? Whether you're sailing the seas or just rocking their gear on land, you're part of something special. Who wouldn't want to be involved with a brand that cares about the planet? Keep an eye on Henri Lloyd—they're definitely worth watching!