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To add a video to your eBay listing, start by accessing the Seller Hub and clicking the "Try the new listing tool" option. Navigate to the Photos & Video section, where you'll find the "Add video" button. Upload your MP4 or MOV format video (under 150MB, 60-120 seconds long) and wait for the approval process, which typically takes 48 hours. You'll need original content – no YouTube links or repurposed videos allowed. Once approved, your video will appear in the listing's image gallery, helping boost your potential sales by up to 35%. Understanding the complete process will guarantee your video meets all requirements and maximizes its impact.

Getting Started With Ebay Video

Video marketing on eBay has become a powerful tool for sellers looking to boost their sales. If you're ready to make your listings stand out from the competition, adding video content can transform your basic product descriptions into engaging, dynamic presentations that capture buyers' attention. You'll find that incorporating short, well-crafted videos helps potential customers better understand your products and increases their confidence in making a purchase. With access to over 150 million users on the platform, your video content has the potential to reach a massive audience of potential buyers.

Before you jump in, you'll need to familiarize yourself with eBay's video requirements. Your videos must be one minute or less in length and saved as MP4 files, with a maximum size of 150 MB. Additionally, understanding eBay seller fees can help you gauge the overall cost of your sales efforts, including any promotional expenses. While you can upload in 1080p resolution, eBay will automatically create versions in lower resolutions (240p, 360p, 480p, and 720p) to guarantee smooth playback across different devices.

You've got plenty of creative options to showcase your items, from detailed how-to guides and installation tutorials to unboxing experiences and 360-degree product views. Just remember that whatever style you choose, your video should complement your photos and description, providing extra value to your potential buyers.

Video Requirements and Guidelines

The technical specifications for uploading content to eBay must be followed precisely to affirm your videos display correctly. When you're preparing your video content, you'll need to ascertain it meets eBay's specific format requirements, which include using MP4 or MOV files that don't exceed 150 MB.

Your video length should fall between 60-120 seconds, striking the perfect balance between engaging viewers and maintaining their attention. External video links are not permitted from platforms like YouTube.

Here's what you'll need to keep in mind for successful video uploads:

  • Your video must be free of copyrighted material, unless you've secured proper permissions
  • Resolution options range from 240p to 1080p, though output displays max at 720p
  • Each listing can only feature one video, but you can reuse it across multiple listings
  • Videos won't work with variation listings, so plan your content accordingly
  • The video will automatically appear in your listing's image gallery

Uploading Your Product Video

Adding product videos to eBay requires following a multi-step process through their listing interface.

You'll need to start by logging into your eBay account and directing yourself to the Selling option, where you'll find the Listing tab waiting for you in the top left corner. From there, select Active to begin your video journey.

Once you're in the product's backend through the Edit option, you'll want to look for the "Try the new listing tool" button lurking in the top right corner.

After switching to the new interface, head straight to the Photos & Video section, where you'll find the magical Add video button that'll transform your listing. You can either drag and drop your video file or select it from your computer – whatever feels more natural to you.

The final stretch involves clicking "Revise with displayed fees" to cement your changes.

Don't worry if your video doesn't appear instantly; eBay will position it as the second image once it's approved, which typically takes about 48 hours but might stretch to seven business days during those bustling peak periods. Using product videos can increase your listing engagement by up to 40 percent compared to listings without videos.

Video Review and Compliance

Once your video is uploaded, it enters eBay's thorough review process, which typically takes 2-5 days to complete.

During this period, you'll want to confirm your content meets all compliance guidelines to avoid any setbacks. You can still make changes or delete your video while it's under review, giving you flexibility if you spot any issues.

  • Your video must be entirely original – no borrowing from YouTube or other platforms
  • Background music and sounds need to be your own, as copyrighted content isn't allowed
  • Videos appear between product photos, not as standalone content
  • The review status will show as "pending" until approval
  • You'll receive notification once your video is approved or rejected

Publishing Videos on Ebay

Publishing videos on eBay requires attention to specific technical requirements and guidelines.

You'll need to guarantee your video meets the platform's specifications: it must be in MP4 format, under 150MB, and no higher than 1080p resolution. While you might be tempted to upload the highest quality possible, remember that eBay will automatically convert your video to supported resolutions ranging from 240p to 720p.

When you're ready to publish, head to the new listing tool in Seller Hub, where you'll find the "Add Video" option in the Photos & Video section.

You can simply drag and drop your video file, but don't expect instant results – eBay's review process can take up to 48 hours, or even seven days during busy periods. While you're waiting, your video will undergo a thorough compliance check to guarantee it meets all content guidelines.

Remember, you can't include links to YouTube or other platforms, and any content must be original or properly licensed.

Once approved, your video will appear in the listing's image gallery, though it won't replace your default product image.

You're limited to one video per listing, but you can reuse the same video across multiple listings.

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