Thijs Wansink and Hanneke introduce a new wedding brand, A La Eve, aiming to redefine bridal attire for diverse identities.
Thijs Wansink and Hanneke have launched a new wedding fashion brand named ‘A La Eve,’ targeting the needs of non-binary and transgender individuals seeking stylish wedding attire. The founders assert that the idea of a trans man not being able to wear a wedding dress is an outdated perspective. Their mission is to provide a selection of outfits that cater to a wider range of identities and expressions on one of the most significant days of their lives.
The inaugural collection features seven distinct pieces, designed by Hanneke, that encompass a broad spectrum from feminine to masculine styles. For instance, the Emari model is crafted to suit individuals with smaller body types regardless of their gender, while the Dawn model offers a more flattering fit for those with fuller figures. Additionally, the Mika model presents pants designed to fit both male and female bodies comfortably, allowing ample room without constricting trans or non-binary wearers.
The duo held a photoshoot for their first collection on a Saturday in a former production hall located at the Indië complex in Almelo, an environment characterized by its raw industrial aesthetic and visible roofing flaws. Hanneke noted that the unconventional setting aligns with their brand identity, stating, “This is not a traditional location for a shoot, so it fits us.”
In their efforts to gauge interest in their unique designs, Wansink has approached approximately one hundred bridal shops. However, he reported that about half of these establishments declined to stock the non-binary collection, indicating entrenched traditional views within the bridal fashion industry.
The official launch of A La Eve is set for April 4, with sales occurring exclusively online through their website and social media platforms. The founders express hope that the upcoming collection will achieve sufficient sales to fund the development of a subsequent collection featuring twenty-one new items. “In that, we can push the boundaries even further,” Hanneke articulated, highlighting their ambition for future expansions of their brand.
Source: Noah Wire Services
