Discover how New Balance transformed from an orthopedic shoe manufacturer into a trendsetting sneaker brand with a rich history and modern appeal.

New Balance, a prominent name in athletic footwear, has a rich history that stretches back to its founding in 1906 in Boston, Massachusetts. The brand originated from the innovative mind of William J. Riley, who created a three-point orthopedic insole inspired by the gait of chickens. In 1938, New Balance began producing athletic shoes specifically for the Brown Bag Harriers sports club, known for their exceptional support and comfort due to Riley’s orthopedic designs.

The company made a significant leap into the sports shoe market in 1960 with the introduction of the “Trackster,” a running shoe noteworthy for its various width options, a feature that remains significant for accommodating diverse foot types. By 1972, Jim Davis acquired New Balance, recognizing its latent potential in the leisure footwear sector. Under his leadership, the brand aligned itself with the growing interest in recreational running, especially buoyed by events like the Boston Marathon.

New Balance achieved widespread recognition in the 1970s as the popularity of its sneakers surged, with features like the visible “N” logo, first appearing on the 320 model, becoming synonymous with the brand. Throughout the following decades, the introduction of iconic sneakers like the 574 and 990 solidified New Balance’s status in both the sportswear landscape and the realm of fashion, with these designs continually reissued in contemporary iterations.

The brand’s recent resurgence has been marked by over-the-top popularity for the so-called Dad sneakers, characterized by their chunky soles and styles drawn from early 2000s designs. This trend has garnered attention from celebrities and fashion influencers alike, emphasizing the brand’s adaptability and reach in the modern sneaker market. The tagline from 2019 encapsulated this appeal: “Worn by supermodels in London and dads in Ohio.”

In 2022, New Balance launched some of its beloved styles under the organization’s “Made in USA” label. The 990v6 emerged as a popular reissue of the original 990, which debuted in 1982 and is widely regarded as one of the greatest running shoes ever made. The updated design incorporates modern colorways and advanced performance technology, maintaining its status as a classic.

Another noteworthy selection from the “Made in USA” collection is the 992 Core, a re-release of the original from 2006. This model remains famous for its association with tech icon Steve Jobs, who was spotted wearing them throughout the 2000s. It boasts features such as premium suede, mesh, and Abzorb cushioning, with color options that create a versatile aesthetic.

Also reintroduced was the 740, a heritage running model that draws excitement from sneaker enthusiasts for its open-knit mesh upper and chunky rubber outsole that deliver both functionality and style. New Balance’s original court shoe, launched in 1982, showcases retro details such as pigskin suede and nubuck, making it a relevant choice in today’s fashion landscape.

The 9060 model, part of the 99X series that debuted in 2022, exemplifies a Y2K-era aesthetic, featuring a chunky silhouette and advanced shock-absorbing technology. It has quickly become a favorite among sneaker enthusiasts, blending style with performance.

Originally launched in 1999, the 1000 sneaker maintained its distinctive appearance even with its reissue. This model combines 90s styling with modern performance features, ideal for various activities. The 1906R has also gained recognition for its comfort-focused design, which integrates state-of-the-art cushioning and support elements, further highlighted by collaborations with prominent figures such as Jennifer Lawrence.

The classic 574 first premiered in 1988 as a hybrid road and trail sneaker renowned for its adaptability. While not packed with the latest technology, its comfort and versatility have made it a staple among contemporary fashion icons like Emily Ratajkowski and Bella Hadid.

Additionally, the 530 represents a modern twist on the original MR530 from the early 2000s, with a stylish angular sole and cushioned midsole that focus on durability. Celebrity endorsements by figures like Hailey Bieber and Kendall Jenner showcase its popularity in everyday attire.

Completing the list is the 327, a modern interpretation of the iconic 320 style from the 1970s, characterized by its lightweight design and retro influences, suitable for both casual and active settings.

One ongoing highlight is the collaboration between New Balance and Italian fashion house Miu Miu, which debuted in the spring/summer of 2022. This partnership has produced high-demand styles, including the redesigned 530 and a creative mule slide hybrid, swiftly capturing the attention of sneaker and fashion fans alike. As New Balance continues to blend heritage with contemporary designs, its extensive collection remains a mainstay in both athletic and fashion realms.

Source: Noah Wire Services