London: Adidas has partnered with ASOS to launch a cow print trainer collection, featuring classic models SL 72 and Samba OG. Priced at £90 and £100, the line aims to meet the fashionable demands of young consumers and will be celebrated with a pop-up event at Kings Cross Station.
In a noteworthy collaboration, adidas has joined forces with ASOS to introduce an exciting new range of trainers featuring a bold cow print design, set to make waves in the fashion scene for spring and summer 2025. The collection includes the iconic adidas SL 72 and Samba OG models, which are renowned for their classic styles but have been given a contemporary twist.
The trainers are available for purchase shortly, with the adidas Originals SL 72 OG Trainers priced at £90 and the adidas Originals Samba OG Trainers at £100. These latest designs are expected to be in high demand, particularly following the success of the previously released leopard print versions earlier this month.
Tim Williams, Sportswear Director at ASOS, highlighted the collaboration’s intention to cater to the evolving tastes of fashion-conscious consumers, particularly those in their twenties. Speaking to Metro, Williams remarked, “We know our customers look to ASOS for the newest trends and particularly the speed we can access them. By working closely with adidas, we’ve brought a disruptive spin to two iconic trainers, creating something that feels new, exciting and truly fashion. Cow print is everywhere this season, and these trainers are the perfect way to nail the trend while staying true to adidas’ inimitable style.”
To celebrate the launch of this vibrant collection, a pop-up event will take place at Kings Cross Station on Thursday, 20 February 2025. Attendees will be offered complimentary hot beverages and exclusive merchandise, with opportunities to win one of the limited-edition trainers.
The latest line not only merges adidas’ rich heritage in sportswear but also reflects ASOS’s commitment to cutting-edge fashion. As prints are anticipated to dominate the fashion landscape in the upcoming season, the cow print trainers are expected to resonate with those looking to update their footwear with trendy designs.
Consumers are encouraged to act quickly to secure their pair, as the new cow print designs are likely to sell out rapidly, paralleling the recent popularity of the leopard print styles. The collaboration highlights a dynamic approach to streetwear, appealing to trend-savvy individuals eager to embrace the latest fashions.
Source: Noah Wire Services
