Fintech firm Affirm has teamed up with Revolve, allowing U.S. consumers to utilize its buy now, pay later service for a more flexible shopping experience.
On Wednesday, fintech company Affirm announced a new partnership with Revolve Clothing Group that will allow U.S. consumers to use its buy now, pay later (BNPL) service for purchases on Revolve’s website and mobile app. This collaboration aims to provide customers with flexibility in their shopping experience, aligning with Revolve’s commitment to creating a seamless and inspiring shopping environment.
With this development, customers shopping at Revolve will have the option to select Affirm at checkout, where they will undergo an eligibility check. If approved, they can choose from various biweekly or monthly payment plans, with some options featuring as low as 0 percent APR. Following its U.S. launch, Affirm plans to extend its services to Revolve customers in the U.K. and Canada.
Mike Karanikolas, cofounder and co-CEO of Revolve Group, emphasized the importance of payment flexibility in enhancing the shopping experience. “At Revolve, we’re committed to curating a shopping experience that’s seamless, inspiring and tailored to our customers’ needs,” Karanikolas stated. He highlighted Affirm’s transparent approach and its ability to build trust with consumers, announcing that “With Affirm, our customers will have clarity and control at checkout — making it easier to get the styles they love, on their terms.”
According to Affirm, sales through its platform for apparel and accessories rose by 25 percent year-over-year from October 2024 to December 2024, underscoring the growing demand for flexible payment options among consumers. This partnership marks the latest in a series of integrations for Affirm, which has recently added over 55 new fashion merchants, joining established partnerships with brands like The RealReal, Canada Goose, Net-a-porter, Adidas, StockX, and StitchFix. Furthermore, Affirm has renewed its collaboration with Shopify, as it continues to expand into additional markets.
Pat Suh, senior vice president of revenue at Affirm, elaborated on the benefits of using their service as opposed to credit cards or other pay-over-time options, noting that “Affirm never charges late fees, hidden fees or compound interest.” This alignment provides Revolve’s customers with the opportunity to shop with confidence as they prepare their wardrobes for the upcoming warmer months, making the payment process smarter and more straightforward.
Source: Noah Wire Services
