Aldi’s innovative ‘Trash-Chic’ line, crafted from bin bags, proves that high-end style can be accessible and affordable.
Aldi has made headlines at London Fashion Week with an unexpected and innovative fashion collection crafted entirely from bin bags. The supermarket’s ‘Trash-Chic’ line aims to showcase that high-end style can remain accessible without breaking the bank.
Designed by Ethan Leyland, the collection incorporates Aldi’s Everyday Essentials Refuse Sacks, which consist of 60 percent recycled plastic and are priced at £1.25 per roll. Models strutted down the streets of Soho, showcasing striking black ensembles that could easily be mistaken for creations from a high-end fashion house.
Each outfit in the collection was meticulously crafted using over 100 bin bags, with Leyland and his design team dedicating an impressive 270 hours to perfect the looks. The designs also included matching handbags, all made from the same refuse sacks.
Ethan Leyland, who has previously dressed renowned celebrities like Björk and Jessica Chastain, expressed his excitement about the project. “As soon as Aldi approached me with this project, I knew I had to get involved,” he stated. “It’s been some of my best work creating these looks out of just bin bags, and I’ve loved seeing the reaction to them. We’ve taken London Fashion Week by storm.”
Aldi has a history of surprising the fashion world with its creative initiatives. Last year, the retailer challenged luxury brand Moschino by launching a more affordable version of its viral celery bag. Julie Ashfield, managing director of buying at Aldi UK, commented on the versatility of their refuse sacks. “When we labelled our Everyday Refuse Sacks as suitable for a variety of household uses, we really did mean it—from lining your bin to becoming a runway-ready creation,” she said.
Ashfield also emphasized Aldi’s commitment to providing customers with great value. “We always look to offer our customers great value, and we’ve shown we can do this even when it comes to high-end fashion. Our new ‘Trash-Chic’ range is a testament to affordable chic, proving that we’ve turned affordability into an art form.”
Source: Noah Wire Services
