Valentino’s new creative director Alessandro Michele introduces the ‘Bowow’ pump, blending nostalgia with modern elegance to redefine women’s footwear.
Alessandro Michele, the newly appointed creative director of Valentino Garavani, has introduced a fresh design concept that nods to the past while aiming for a contemporary appeal. In an interview with Vogue, Michele emphasized his belief that “there is a future in what is called outdated.” This statement reflects his consistent approach to fashion, which he honed during his previous tenure at Gucci, where he was known for reviving vintage aesthetics with a modern twist.
The first product to embody this philosophy is the “Bowow” pump, a unique shoe characterized by its rounded toe and charming ribbon motif. With a modest heel height of just 4.5 centimeters, the “Bowow” aims to blend classic elegance with a relaxed charm, making it more than just a passing trend. Michele’s vision extends beyond simple aesthetics; he is intent on redefining the very concept of the pump, which has seen a decline in popularity over the past decade in favor of more daring styles like stilettos and pointed toes.
This evolution comes at a time when practical footwear is gaining attention amidst the fashion landscape. Michele reflects on the history of women’s footwear, noting that, in the 1960s and 70s, women frequently navigated their days in heels before the widespread acceptance of sneakers. The “Bowow” looks back at that era, blending nostalgia with the necessities of modern wear. As Michele stated, “Things that look old will become trends a month later,” suggesting a cyclical nature of fashion that may soon celebrate such reinterpretations of the past.
With the introduction of the “Bowow” pump, Michele not only revives a classic silhouette but also hopes to offer a “real footwear” option for 2025, connecting with women who value both comfort and style. The design is currently generating interest within the fashion community, potentially signaling a shift towards more sensible footwear choices in coming seasons.
Source: Noah Wire Services
