Emerging fashion brand ALIGNE launches a stylish and affordable bridal collection while committing to ethical and sustainable practices.
ALIGNE, a fashion brand that emerged during the global pandemic in 2020, has rapidly established itself as a staple in the online clothing market. Known for its affordable yet stylish pieces, the brand has caught the attention of street style icons during recent Fashion Weeks, solidifying its reputation in the fashion industry.
On February 26, ALIGNE introduced a new bridal collection that includes a four-piece capsule. This release features two short wedding dresses, a tie-front jacket, and a bow-detailed top, catering to modern brides who appreciate minimalist design or those searching for chic evening wedding attire. Prices for these items range from £115 for the Alina Bow Peplum Satin Top to £145 for the Ivy Puff Sleeve Satin Mini Dress, making them accessible options for a range of budgets.
Georgia Trodd, Senior Commerce Writer at Glamour UK, praised ALIGNE for its balance between current trends and timeless designs, noting, “It’s so easy to get swept up in the latest micro trends and feel pressured to buy something just because everyone else is or because it’s selling out, but ALIGNE is a breath of fresh air in an ever-evolving industry.” She emphasized that the brand appeals to both trend-driven shoppers and those who prefer a streamlined wardrobe.
ALIGNE offers a diverse size range from UK 6 to UK 22, positioning itself competitively with other well-known brands such as The Frankie Shop, GANNI, Damson Madder, Arket, and COS. The company is particularly recognized for its signature products, including cinched-waist blazers, longline waistcoats, and distinctive denim styles such as barrel leg jeans, all crafted with quality materials.
The brand is committed to responsible production practices. ALIGNE utilizes eco-friendly fabrics, such as denim made with 50% less water and 100% organic cotton. This focus on sustainability extends to the company’s operations, as it strives for transparency about its manufacturing processes. It partners with charity organizations like Smart Works, which helps unemployed women prepare for job interviews by providing suitable clothing and coaching. Additionally, ALIGNE operates from a net-zero office space in East London and collaborates with local artisans and female-run businesses.
Overall, ALIGNE is not only making a mark with its fashionable offerings but is also committed to making a positive impact in the industry by prioritizing ethical practices and inclusivity in its designs.
Source: Noah Wire Services
