Since its launch, Also Sophia has grown from a side venture to a key player in the retail space, offering culturally resonant decor for Muslim celebrations and fostering inclusivity.
Also Sophia, a brand that specializes in culturally resonant decor for Ramadan and Eid, has seen substantial growth since its inception as a side venture while founder Sophia Noreen worked in healthcare leadership. The brand now collaborates with major retailers to ensure these minority celebrations are represented in mainstream retail spaces across Canada.
“This is a milestone year for Also Sophia,” Noreen stated, highlighting the brand’s mission to bring meaningful decor into retail settings. “Five years ago, we took a leap to create space in retail for Ramadan and Eid decor. Today, Muslim families across Canada and the Middle East can find meaningful, beautifully crafted decor in major stores. That’s a win for diversity in seasonal retail.”
The brand’s current collection features a range of items including lanterns, banners, tableware, and decor that fuses traditional aesthetics with modern design. The increasing demand for festive decorations that reflect diverse cultural holidays has positioned Also Sophia’s offerings as essential in seasonal retail departments.
In addition to its commercial achievements, Also Sophia emphasizes the importance of representation within the retail landscape. The brand has established partnerships with large retailers, such as Walmart Canada, fostering inclusivity in seasonal markets.
With Ramadan and International Women’s Day approaching, the brand’s emphasis on supporting local women-led businesses has come into sharper focus. Also Sophia is dedicated to making beautiful and accessible decor available for homes worldwide to celebrate these significant occasions.
Consumers can find the 2025 collection both online and in prominent retail stores across Canada and key markets in the Middle East, marking a significant milestone for the brand and diversity in retail.
Source: Noah Wire Services
