The women’s fashion brand BCBG has officially launched its first store in Bahrain as part of a broader expansion strategy in the GCC and India.
Global retail and lifestyle powerhouse Apparel Group has officially launched the women’s fashion brand BCBG in India and the Gulf Cooperation Council (GCC) markets. The inaugural BCBG mono-branded concept store opened on 28th March 2023 at the Avenues Mall in Bahrain.
BCBG, part of the Maison BCBG global fashion house, offers accessible women’s fashion collections that blend modern elegance with a distinct French design aesthetic. The brand is aimed at the modern, fashion-conscious woman, combining trend-focused designs with functional sophistication, making it suitable for versatile and contemporary wardrobes.
The newly opened store in Bahrain features a comprehensive lifestyle collection that encompasses women’s clothing, as well as accessories like shoes, handbags, eyewear, watches, and fragrances. This debut marks the first step in a broader expansion strategy, with Apparel Group planning to open six additional BCBG locations across the GCC region, including the UAE and Qatar, by the end of 2025.
Neeraj Teckchandani, CEO of Apparel Group, articulated the significance of this launch, stating, “This is an exciting milestone in growth strategy as the company expands its portfolio with one of the most unique fashion brands in the world.” He highlighted that the introduction of BCBG and its first concept store in Bahrain underlines the brand’s commitment to offering a diverse array of sophisticated fashion experiences aimed at the contemporary consumer. The ambition behind this launch is not merely to revive a well-known fashion name, but to provide a fresh and engaging retail experience tailored to today’s dynamic shoppers.
The opening of the BCBG store in Bahrain signifies the onset of a new chapter in global expansion for Marquee Brands, promising the introduction of thoughtfully curated French-inspired collections and immersive retail experiences tailored to a burgeoning market in the GCC and India.
Source: Noah Wire Services
