In collaboration with Saudi influencer Zaara Al Balushi, the collection blends sophistication with trend-forward designs tailored for Ramadan festivities.

Apparel Group has officially unveiled an exclusive Ramadan Capsule Collection from Nine West, designed in collaboration with popular Saudi influencer and fashion icon Zaara Al Balushi. Known for her unique style and substantial social media influence, particularly with a following of 1.73 million on Snapchat, Zaara has established herself as a prominent figure in the Middle Eastern fashion landscape, especially among audiences in Saudi Arabia, Kuwait, and Qatar.

This collaboration comes on the heels of Apparel Group’s acquisition of Nine West retail locations in Saudi Arabia, marking a strategic move to bolster the brand’s presence in the region. Zaara Al Balushi’s strong rapport with her followers, combined with her modern yet culturally relevant aesthetic, positions her as an ideal ambassador for this special capsule collection.

The Ramadan Capsule Collection is crafted to cater to the increasing demand for exclusive and culture-inspired apparel during the holy month. The collection emphasizes a blend of Nine West’s hallmark sophistication with trend-forward designs suited for Ramadan festivities.

In a bid to amplify the launch, Nine West will present an exclusive preview of the collection through a partnership with Sayidaty, renowned as one of the leading lifestyle platforms in the region. This collaboration is expected to enhance the reach of the capsule collection and facilitate greater audience engagement during this culturally significant period.

The collection is set to be available in all retail outlets across the Middle East, along with online sales through www.6thstreet.com, starting February 14. This timing aligns with the lead-up to Ramadan, positioning the collection to resonate with the festive spirit of the season.

Source: Noah Wire Services