Balenciaga’s latest campaign, captured by Nadia Lee Cohen, marries high fashion with classic cinema, exploring the relationship between clothing and identity.
Balenciaga has unveiled its Summer 2025 campaign, which has been captured by photographer Nadia Lee Cohen. This latest campaign draws inspiration from classical Hollywood costume tests, presenting a unique fusion of high fashion and cinematic nostalgia. The initiative not only embraces the aesthetics of the golden age of cinema but also delves into the intricate relationship between clothing, identity, and performance.
The campaign features a series of portraits and videos where the cast is transformed into classic movie archetypes. The characters range from The Socialite to The Villain, showcasing how attire is closely intertwined with character identity. Set against a monochrome backdrop reminiscent of vintage Hollywood screen tests, the minimalist environment emphasizes timelessness and transports audiences back to a celebrated cinematic era.
The ensemble cast includes both established figures and emerging talents, forming a diverse lineup that enhances the campaign’s narrative. Prominent actor Kyle MacLachlan, known for his iconic roles in productions such as “Twin Peaks” and “Dune,” embodies a character that mixes charm with mystery. Joining him is actress Rachel Sennott, who showcases her versatility by portraying The Girl Next Door. Other members of the cast include artists, models, and actors like Linda Honeyman, Sunnyi Melles, Mark Eydelshteyn, Zhou You, and Georgia Ford, contributing to a dynamic that feels at once familiar and modern.
Characters personifying iconic Hollywood tropes appear throughout the campaign, including The Femme Fatale and The Prodigy. As they pose for Cohen’s lens, the imagery reinforces fashion’s role as a fundamental element in crafting personal and character identity, both onscreen and off.
Alongside the cinematic portraits, the campaign also features still-life images that showcase key pieces from Balenciaga’s Summer 2025 collection. Highlighted items include the Laurel Classic Polo and new iterations of the Rodeo Bag, available in colors such as mineral green, grey, and almond. Additionally, the campaign introduces the Rodeo Sling Pochette, expanding the accessories line, while footwear offerings consist of Basketball Sneakers and heeled sandals and clogs from a collaboration with Scholl.
This campaign effectively marries the nostalgia of classic Hollywood with contemporary design elements, illustrating the ongoing exploration of how style and identity interconnect.
Source: Noah Wire Services
