Emerging fashion brand BDR Black, founded by Brian Robinson, combines modern design and functionality to redefine everyday wear while fostering a community centered on resilience.
BDR Black, an emerging fashion brand, is making waves in the industry by challenging traditional fashion norms and fostering a community centered on resilience and persistence. Founded by Brian Robinson, the brand combines modern design with functional athleisure pieces that cater to a versatile wardrobe. The line officially debuted in March 2020, after its concept was conceived in the winter of 2016.
Robinson shared his vision for BDR Black, highlighting the desire to create accessible yet fashionable apparel that transitions smoothly between professional and casual settings. “We wanted to give people an elevated everyday wardrobe that could seamlessly transition from a nine-to-five workday to more casual settings while maintaining a strong fashion-forward edge,” he stated.
The brand emphasizes quality and practicality, featuring innovative elements like built-in technology to enhance comfort and breathability, which are uncommon in everyday fashion. Black serves as the signature color for BDR Black, but the brand’s approach is about creating classic, statement-making designs rather than limiting itself to monochromatic apparel. “It’s about creating classic, signature looks that are polished, memorable, and make a statement, much like the timeless little black dress,” Robinson explained.
BDR Black’s partnership with Bloomingdale’s materialized following a successful pop-up event at Atlanta Fashion Week in 2020, where the brand’s unique all-black collection garnered significant interest. The positive reception and the brand’s ethos, encapsulated in its ‘Push Through’ mantra, helped solidify its position in the fashion market in Atlanta. Robinson noted, “The support we received helped us build a loyal following and solidify our presence in the Atlanta market, which eventually led to our partnership with Bloomingdale’s.”
Robinson reflected on Atlanta’s role in nurturing emerging fashion designers, emphasizing the city’s supportive community. “In Atlanta, I had the chance to collaborate with established fashion figures and tap into a market that was eager to discover fresh perspectives,” he commented. The brand’s successful debut and subsequent partnership are seen as indicators of Atlanta’s evolving fashion scene.
For those aspiring to enter the fashion industry, Robinson offers insights rooted in his own experiences. He underscores the importance of persistence and resilience in the face of challenges and emphasizes the need for continual evolution as a creator. “It’s all about pushing through and getting that ‘yes’ from the people who truly understand your vision,” he advised. Robinson further elaborated on BDR Black’s expansion beyond athleisure, stating that the brand is evolving to include ready-to-wear collections, all while retaining its distinctive edge.
BDR Black has broadened its reach through strategic partnerships, including one with PR specialist Angela Watts. Its enhanced e-commerce platform at BDRblack.com, along with its presence in Bloomingdale’s, has significantly increased brand visibility. Robinson affirmed, “Atlanta is a hub for many professionals, travelers, and transplants, which has helped increase our brand visibility.”
As BDR Black continues to grow, it remains focused on its mission to reshape everyday fashion and build a community of supporters who resonate with its message of tenacity and style.
Source: Noah Wire Services
