The #FortheloveofCreatives campaign aims to highlight 100 innovative creatives in various sectors, promoting their work and providing essential support through a new partnership with Cleva.
Bellafricana, a noteworthy platform dedicated to promoting creative entrepreneurs of African descent, has officially launched its #FortheloveofCreatives campaign, coinciding with its 9th-anniversary celebration. This campaign seeks to highlight 100 standout creatives across the fashion, art, beauty, food, and lifestyle sectors who are making significant strides and defying traditional norms within their respective industries.
The initiative aims to recognize and honor individuals who are pushing boundaries, innovating, and inspiring others through their craftsmanship and resilience. Through a specially curated digital cover feature and a comprehensive social media showcase, Bellafricana plans to elevate these creatives, offering them enhanced visibility on a global stage.
Bukky Asehinde, the Founder of Bellafricana, articulated the importance of the creative economy, stating, “The creative economy is a powerful force that drives cultural preservation, economic empowerment, and innovation. As we approach our 9th year, we want to shine a light on the incredible talents within our community who continue to defy limitations and create globally competitive brands.”
The #FortheloveofCreatives campaign serves multiple purposes beyond mere celebration. It is designed to recognize and reward excellence within the African creative industry, inspire upcoming creatives by showcasing success stories, and provide an essential platform for creative entrepreneurs to gain global visibility and opportunities.
In a strategic move to support this campaign, Bellafricana has partnered with Cleva, a digital banking solution geared toward assisting creatives. This collaboration aims to equip shortlisted creatives with access to financial tools, streamlined payment solutions, and various business growth opportunities, thus ensuring they receive not just recognition but the crucial resources necessary for sustained success. Asehinde emphasized, “Empowering creatives goes beyond just visibility; it’s about giving them the right financial tools to scale. Our partnership with Cleva bridges that gap, ensuring that African creative businesses are positioned for long-term success.”
The campaign will open nominations to allow both industry leaders and the general public to put forward creatives who are making a difference. A nomination form will be made available, and the shortlisted entries will subsequently be evaluated based on their impact, creativity, and innovation.
Community involvement is encouraged, as Bellafricana invites individuals to contribute to the #FortheloveofCreatives campaign by nominating their favorite creative talents and taking part in the discussions across social media platforms. Interested parties who have potential nominees in mind can submit their nominations through a dedicated link provided by Bellafricana.
For ongoing updates, nominee spotlights, and behind-the-scenes information leading up to the announcement of the Top 100 Visionary Creatives, individuals can follow Bellafricana and Cleva on platforms such as Instagram and X, utilizing the hashtags #FortheloveofCreatives, #BellafricanaAt9, and #CreativeExcellence.
Founded in 2016, Bellafricana is an award-winning platform that empowers African creative entrepreneurs with essential resources, exposure, and business support. With a broadening global presence, Bellafricana is committed to linking African creatives with international markets, enabling consumers to discover and support authentic African brands.
Cleva, founded in 2023 by Tolu Alabi and Philip Abel, provides innovative fintech solutions aimed at facilitating efficient cross-border payments for Nigerians. Targeting freelancers, remote workers, and creatives, Cleva offers a seamless experience for converting naira to USD and managing international transactions, catering specifically to the needs of African creatives.
Source: Noah Wire Services
