The new ‘By The Coast’ collection combines heritage and modern style, featuring vibrant colors and relaxed silhouettes inspired by Brighton’s yacht clubs.
Ben Sherman has unveiled its SS25 “By The Coast” collection, targeting style-conscious men who appreciate a blend of heritage and contemporary street fashion. The release aligns with modern fashion trends while offering a fresh perspective on yacht club attire—moving away from traditional styles towards a more relaxed, youthful expression.
The collection draws inspiration from the sunny ambiance of Brighton’s yacht clubs, characterized by gentle ocean breezes and a casual, vibrant lifestyle. The atmosphere of leisurely coastal living influences the color palette, featuring soft hues that evoke the seaside, such as sun-bleached coral, misted yellows, and grounding granite greens. Each color resonates with energy and reflects modern sensibilities, making it an ideal choice for warmer weather.
At the core of the “By The Coast” collection is a nod to timeless menswear trends, which Ben Sherman has thoughtfully modernized. The collection showcases a blend of bold nautical prints and playful resort stripes, presenting a visual presentation that balances refinement with a touch of modernity. Additionally, French terry sets are designed for ultimate relaxation, catering to those seeking style during lazy afternoons spent by the water.
Traditional striped patterns receive a contemporary update through yacht club-inspired graphics and typographic elements, appealing to a younger clientele. The collection also channels influences from 90s sportswear, featuring candy-colored chino shorts that offer a nostalgic yet modern silhouette.
Key pieces of the collection include reimagined knit polos, which depart from conventional preppy styles. These polos boast smart, textured materials enhanced with crocheted detailing and summer-ready pastel tones, making them ideal for various warm-weather settings.
Oversized tees emerge as standout items, vibrant with bold color combinations and yacht club graphics, transforming them into more than just basic tees—they reflect a lifestyle centered around coastal leisure. The shorts, inspired by retro aesthetics, contribute to a playful design while maintaining a sophisticated edge, illustrating that comfort and style can coexist seamlessly.
The Ben Sherman “By The Coast” collection aims to appeal to the younger generation who want to embrace an effortlessly chic vibe while celebrating the carefree spirit of Brighton Beach living, showcasing a commitment to contemporary design without losing sight of classic influences.
Source: Noah Wire Services
