Designer Benjamin Benmoyal is unveiling a fresh direction for his brand, focusing on hyper-feminine appeal while blending street style with elegance for the upcoming Fall Winter 2025-2026 season.
In an exciting development for the fashion industry, designer Benjamin Benmoyal is set to redefine his brand for the Fall Winter 2025-2026 season, presenting a collection that moves away from his previous motifs of cassette tape textiles and overt Moroccan influences. Instead, Benmoyal’s new direction focuses on a commercially attuned approach that still preserves his creative autonomy.
The collection, characterized by a palette of soft pastels such as pale pink, lilac, and blush, aims to convey a hyper-feminine allure. It features an array of captivating pieces, including cropped tweed jackets adorned with ornate buttons, and coats in materials like pink brocade and violet herringbone wool that exude a sense of timeless sophistication. Additionally, long cardigans and oversized scarves are embellished with delicate cross-stitched roses, while openwork crochet items featuring heart motifs add a handcrafted charm.
Despite the collection’s feminine focus, it also incorporates a relaxed, streetwise sensibility. Notable items include baby pink joggers with lace detailing, wide-leg jeans embroidered with floral designs, and denim that showcases vintage wallpaper prints. These elements are designed to resonate with a clientele that appreciates a fusion of nostalgia and urban style.
The response to this new direction has been overwhelmingly positive. Benmoyal’s collection was showcased at the newly launched Run showroom, where it has reportedly led to a fivefold increase in pre-collection orders, indicating strong market interest. In an effort to expand his offerings, Benmoyal is also introducing a capsule collaboration with Schott, which reinterprets classic bomber and varsity jackets through the lens of his signature fabrics and intricate embroidery.
The Fall Winter 2025-2026 collection stands as a testament to Benmoyal’s evolution as a designer, merging heirloom-inspired elegance with the unfussy appeal of contemporary streetwear.
Source: Noah Wire Services
