Beyoncé collaborates with Levi Strauss & Co. on the second segment of the ‘Reimagine’ campaign, featuring a nostalgic nod to the brand’s iconic 1991 advertisement.

Beyoncé has joined forces with Levi Strauss & Co. to launch the second installment of the fashion brand’s “Reimagine” campaign, which pays homage to its iconic 1991 advertisement. The latest segment, titled “Pool Hall,” features the renowned singer dressed in a full denim ensemble while engaging in a game of pool alongside actor Timothy Olyphant.

The new campaign video is set to a contemporary remix of Beyoncé’s song “Levi Jeans,” featuring Post Malone. This collaboration blends nostalgia with modern flair, as it recreates key elements from the original commercial that became a hallmark of Levi’s marketing in the nineties.

On Monday, February 24, Beyoncé took to Instagram to share the newly released advert with her followers, captioning it with the phrase “In my jeans.” The partnership not only highlights the enduring appeal of Levi’s denim but also reinforces Beyoncé’s influence in the fashion industry.

With this campaign, Levi seeks to connect with both long-time fans of the brand and a new generation of consumers, utilizing the star power of Beyoncé to amplify its message.

Source: Noah Wire Services