ThirdLove aims to redefine the shopping experience by partnering with Bloomreach to implement AI-driven personalisation across its digital platforms.
Bloomreach, a leader in AI-powered personalisation solutions, has been selected by ThirdLove to enhance the customer experience across its digital platforms. This decision aligns with ThirdLove’s continued commitment to innovation in the intimate apparel sector, which has been exemplified by its pioneering development of half-cup sizes and a customer-centric approach to design.
Founded with the goal of providing elevated intimate apparel for women, ThirdLove has established itself as a forward-thinking brand in the industry. With this new partnership, ThirdLove aims to use Bloomreach’s Loomi AI to personalise every digital interaction and website visit, allowing for a more tailored shopping experience.
Amy Carr, Chief Marketing and Digital Officer at ThirdLove, highlighted the significance of this collaboration, stating, “Bloomreach will be key to unlocking a more personalised relationship with our customer and help her find exactly what she wants.” Carr stressed that ThirdLove’s mission is to ensure every shopper feels their best, a principle that will extend to their online platform through Bloomreach’s capabilities. “We’re creating a shopping experience as unique as the customers we serve, and we’re excited to have a strategic partner helping us achieve that,” she noted.
The implementation of Bloomreach’s technology will be supported by IM Digital, a long-standing partner known for driving successful digital initiatives. The combined efforts of IM Digital and Bloomreach are expected to empower ThirdLove with a single data source that enhances AI-driven personalisation. This strategy aims to produce more customised shopping experiences that could potentially lead to increased conversions, repeat purchases, and long-term customer loyalty.
Amanda Cole, Chief Marketing Officer at Bloomreach, commented on the synergy between the two brands, observing, “ThirdLove revolutionised bra design, bringing personalisation and innovation into a market that simply hadn’t seen it before.” She expressed confidence in the partnership, noting, “Knowing how integral personalisation and innovation are to Bloomreach, we can’t imagine a better fit for a partnership. We look forward to helping build experiences tailored to every ThirdLove customer, and driving consequential growth for ThirdLove along the way.”
This collaboration is set to redefine the shopping experience for ThirdLove’s customers, strengthening its position in the market as an advocate for innovation and customer-first design.
Source: Noah Wire Services
