Bridget Good, a 2016 graduate from Boone High School, turns her passion for fashion into a thriving retail venture with her store, b.e.good, in Ames, Iowa.
Bridget Good, a Boone High School graduate from the class of 2016, has made significant strides in her professional journey, transitioning from her studies at Iowa State University in apparel merchandising to launching her own retail business in Ames, Iowa. Good’s journey in the world of fashion began early, as she participated in Iowa State’s annual Fashion Show, where she modeled for three consecutive years.
In 2019, she secured an internship with renowned celebrity stylist Micaela Erlanger, working from nine to five alongside five other interns. “At the internship, I worked five days a week from nine to five,” she explained in an email to the Iowa State Daily. “We were responsible for every single clothing item that came in and out of the studio.” This experience included styling notable figures such as actress Lucy Hale. However, despite these exciting opportunities, Good felt a void due to missing the close-knit community of Ames.
Her decision to return to Iowa was solidified during a holiday pop-up event in downtown Ames, where she was captivated by the atmosphere of the space. “I always have wanted a storefront, I just wasn’t sure when the right time would come,” she shared. This led to the establishment of her own brick-and-mortar store, b.e.good, located at 301 Main St., Suite 108 in Ames, designed to cater to a diverse clientele.
The name of her store draws from her nickname; in high school, friends encouraged her with the phrase “be good,” referencing her middle name, Elizabeth. Good’s experience in the industry was further amplified by her tenure at Modern Dress in Boone, where she started working at the age of 16. This foundation provided her with a solid understanding of small business operations.
At 22, Good faced the challenges brought on by the COVID-19 pandemic, prompting her to pivot her business model to include a mobile and online store. She traveled throughout Iowa and participated in events like Market for Makers in Houston, Texas, and Chip and Joanna Gaines’ Silobration in Waco, Texas. “The Ames community is so supportive and I’m happy to bring a shop where women of all ages can shop,” she remarked.
Good’s vision for b.e.good is not only to maintain her physical store but also to continue her mobile boutique, merging both retail strategies to enhance her reach and cater to her customer base. For those interested in learning more about her offerings, additional information is available on the b.e.good website.
Source: Noah Wire Services
