The addition of The Frankie Shop at Brown Thomas caters to the growing demand for minimalist fashion, attracting influencers like Joanna Cooper.
Brown Thomas, a prominent department store located on Grafton Street in Dublin, has recently expanded its offerings by introducing The Frankie Shop, a New York-based fashion label that has garnered a significant following over the past decade. This new addition aligns with the increasing demand for minimalist yet stylish wardrobe essentials, a trend that has resonated particularly well with fashion influencers in Ireland, including notable figures like Joanna Cooper.
The Frankie Shop was founded in 2015 by French designer Gaëlle Drevet and is celebrated for its modern aesthetic, particularly its best-selling quilted jackets and oversized blazers. The brand first opened in New York’s Lower East Side, quickly establishing itself as a go-to destination for individuals seeking timeless and chic clothing options. Thanks to its cosmopolitan appeal, The Frankie Shop has reached international acclaim and has become known for promoting smart, oversized suiting that embodies a sophisticated yet relaxed style.
Joanna Cooper, who is well-known as the partner of rugby player Conor Murray, has already shown her fondness for The Frankie Shop. She was recently photographed wearing the brand’s Carrington Padded Shoulder T-Shirt, priced at €115, during a trip to London. The combination of the elevated T-shirt with wide-legged jeans and accessories like sunglasses exemplifies how the brand successfully blends chicness with understated fashion.
The collection available at Brown Thomas features a range of items that cater to various style preferences, including the Solana Polo Bodysuit (€214), Peri Sheer Shirt (€205), and high-rise pleated trousers (€199). The brand offers a variety of oversized pieces as well, such as the Gelso Oversized Blazer (€399) and the Astoria Oversized Trenchcoat (€395), which reflect contemporary fashion trends.
Customers can explore The Frankie Shop’s collection both in-store and online at Brown Thomas Grafton Street, allowing a broader audience to access the label’s unique offerings that emphasize sophisticated fashion choices.
Source: Noah Wire Services
