By-bar, initially a maker of handmade jewelry, has expanded into a diverse fashion brand that emphasizes quality, sustainability, and strong manufacturer relationships.
by-bar, a fashion brand known for its commitment to craftsmanship and high-quality materials, continues to evolve in the competitive landscape of the fashion industry. Originally founded as a maker of handmade jewelry and accessories, by-bar has expanded its offerings over the years and now includes a diverse range of products such as clothing, scarves, jewelry, sunglasses, and bags.
The evolution of by-bar has been described as a gradual process, with the label growing step by step in response to customer preferences. The founder and creative force behind the brand emphasizes the importance of timeless designs, stating, “Over the years, I understood what customers were looking for: timeless designs crafted from high-quality materials.” The emphasis on sustainability and strong relationships with manufacturers has also played a crucial role in the brand’s development.
By-bar has maintained partnerships with the same manufacturers for the past fifteen years, underscoring the significance of these relationships within the company’s operations. The use of collaborations with partners located in India, Italy, Portugal, and Turkey reflects a strategic approach to ensuring that the brand’s identity remains intact while making conscious choices for sustainable production.
Central to by-bar’s philosophy is its commitment to craftsmanship. The founder points out the importance of high-quality materials and expresses pride in the brand’s production methods: “Craftsmanship is central to the production of by-bar. Moreover, we always choose high-quality materials.” The brand’s products are crafted with detail and care, incorporating fine embroideries from India, luxurious knitwear from Italy, high-quality denim from Turkey, and jersey from Portugal. Each piece is produced by family-owned manufacturers, further enhancing the personal touch in the production processes.
The relationships with suppliers extend to the familial ties involved in production, with the founder highlighting that even the grandmothers of Italian knitting families are still engaged in the prototype development process. This multi-generational approach not only enriches the craftsmanship but also reinforces the emotional connection between the brand and its creators. Nevertheless, the founder acknowledges the ongoing challenge of maintaining a reputable brand within the ever-evolving fashion industry.
Reflecting on the ongoing journey of by-bar, customers can expect a brand that prioritizes quality and sustainability while celebrating the artistry of craftsmanship.
Source: Noah Wire Services
