The uncertainty surrounding U.S.-Canadian trade tariffs has sparked a mix of opportunities and challenges for Canadian businesses, with a growing emphasis on local sourcing.
U.S. President Donald Trump’s wavering stance on tariffs against Canadian goods has sparked significant changes within the Canadian business landscape, benefiting some small businesses while creating uncertainty for others. Julie Brown, the co-founder of the Toronto-based apparel brand Province of Canada, testified to the dual nature of these circumstances. Speaking to the National Post, Brown noted that sales during February—commonly a slow month post-holidays—have doubled, leading her to contemplate hiring more staff and enhancing product development to meet the growing demand for locally-made products.
Despite the recent surge in sales, Brown expressed caution regarding potential future challenges, especially concerning supply chains that rely on U.S. imports. She highlighted that the essential cotton her company uses to produce garments is sourced across the border, which could be affected by any forthcoming tariffs. “This is usually our slowest time of year… but we haven’t really had that reprieve,” she remarked.
The uncertainty surrounding U.S.-Canadian trade has become a shared concern among business owners across Canada as they navigate the burgeoning “buy Canadian” movement. This sentiment has accelerated local purchases while simultaneously prompting companies to consider the implications of potential tariffs on their operations and supply chains. Brown emphasized that while her brand is focusing on retaining newfound customers, the looming trade changes compel her to think strategically about sourcing cotton from alternative suppliers.
The impact of the tariff discussions has not only influenced apparel brands. For instance, Albert Chow, CEO of Toronto-based Silk & Snow, reported that the company decided to pre-stock its U.S. warehouse with several months’ worth of inventory. Chow revealed that a considerable portion of Silk & Snow’s sales—up to 40%—derives from American consumers. The company is pausing on a more dramatic pivot but is increasing production and distribution models to mitigate any potential fallout.
Data from Shopify, the Ottawa-based e-commerce platform, underscored the retail uptick for Canadian merchants. Reports showed that sales for memory foam mattresses surged by 213 percent from January to February, alongside increases across a diverse array of products, from dish detergents to T-shirts. This shopping trend reflects an increasing desire among Canadian consumers to support local businesses amid fears of punitive tariffs.
Sap Sucker, a beverage company producing sparkling water sweetened with organic maple syrup, has also noticed a shift. According to senior development business manager Alex Argiropoulos, customers have shown interest in the Canadian origins of their products as tariffs became a topic of discussion. Despite facing long supply chain lead times, the company remains optimistic about soon translating inquiries into increased orders.
Similar caution is observed at Comeback Snacks, a popcorn company based in Hamilton, Ontario. Founder Emily O’Brien confirmed that while sales are rising in-store, increased distributor orders may not materialize immediately due to the uncertainties posed by tariffs, which could disrupt supply chains. Ryan Hall, her business partner, has expressed concerns regarding pricing commitments from their packaging suppliers, who often rely on U.S. materials.
As businesses work to adapt to the evolving trade landscape, Brown has opted to embrace the Canadian unity inspired by the tariff discussions. Her recent product line, a striking turn from Province of Canada’s typically understated styles, features bold designs accented with expressions of Canadian identity. She remarked on the journey to gain recognition from Canadian consumers, saying, “It’s been a long journey to get here… so it feels great to be seen by the country right now,” as orders for these new items quickly sold out.
The ongoing developments surrounding tariffs and the “buy Canadian” movement will likely continue to evolve as businesses strive to balance immediate opportunities against possible future challenges in the international trade arena.
Source: Noah Wire Services
