The Grammy-winning rapper expands her empire with a new clothing and beauty line, set to debut in late 2025.
In an exciting development for fashion enthusiasts and fans of Cardi B, the Grammy Award-winning rapper has officially announced a new partnership with Revolve Group, marking her entry into the fashion and beauty industry. This venture will expand her business empire significantly beyond her successful music career.
The announcement comes as part of a strategic collaboration aimed at launching a range of clothing and beauty products, with the first line set to debut in late 2025. Speaking to Women’s Wear Daily, Cardi B expressed the anticipation surrounding her beauty line, likening its importance to that of a much-awaited album. “My beauty line, people have been expecting that, like an album,” she stated, highlighting the high expectations that come with her name and brand.
In her new role as a business leader, Cardi B aims to cultivate long-term brand value instead of merely endorsing existing products. Revolve Group, known for its strong connection to influencer culture, seeks to leverage Cardi’s robust cultural influence, particularly among Millennial and Gen Z consumers. According to Cardi B, the challenge lies in meeting expectations for both her clothing and beauty lines. She remarked, “When something is so expected, people want it to be the best, or they want it to be the worst so they can be like, ‘Haha you don’t know about s–t b—h!’ People expect the best from both fields. We have to come in strong.”
During the interview, Cardi wore a white blazer dress from her forthcoming collection, providing a glimpse of her aesthetic and design direction. The dress was stylishly tailored, showcasing her distinctive fashion sense. Reflecting on her influence in the fashion world, she stated, “I personally believe that I put a lot of people on a lot of trends. It’s not even about getting paid, but it’s not appreciated. I gotta do this for me because I don’t get thank yous.”
Hints of this significant venture began circulating in December 2024 when Cardi teased an upcoming project without disclosing details. At that time, she shared, “I got something very important to me that is coming out next year. I don’t want to say too much. This is something that I been wanting to do for a very long time. I just left a billion-dollar play.”
As the project develops, both fans and industry observers will be watching closely how Cardi B navigates her entrance into the competitive fashion and beauty market with this significant partnership.
Source: Noah Wire Services
