Cihad Yildizhan celebrates the grand opening of his new fashion store, Zeyna Fashion, despite facing access challenges due to local construction.

Cihad Yildizhan, a 32-year-old entrepreneur, has recently realized his long-held dream of opening a fashion store named “Zeyna Fashion” at Dortmunder Straße 33b in Lünen. Following extensive preparations over the past six months and the collaboration with an interior designer, he officially opened the store in November 2024. The launch attracted a considerable turnout, with approximately 200 customers traveling from various locations to attend the event.

Zeyna Fashion spans 260 square meters and aims to offer a diverse array of stylish options for women of all ages and cultures. The store’s inventory includes a range of attire, from elegant dresses suitable for weddings and prom balls to casual knitwear, coats, and pants. Additionally, customers can find footwear and headscarves from brands developed by Yildizhan himself.

Yildizhan is not only managing Zeyna Fashion but also serves as the managing director of Crylupus, a company that organizes eSports events. He has established connections with designers in both Italy and Istanbul, holding the sales rights for the Turkish brand Terzi Dukani in Germany. This international collaboration enriches the collections available in his store.

However, the newly opened business has encountered challenges due to ongoing construction work on Roonstraße, where the local utility network is being renewed. This construction has made it difficult for customers from outside of Lünen to access the store, as they must navigate detours to reach their destination. In light of these hurdles, Yildizhan is working on launching an online shop that would enable customers to order fashion items via social media channels. Along with this digital expansion, he plans to create a dedicated area within the store for photo shoots, leveraging partnerships with influencers to promote his collections.

Zeyna Fashion not only represents a personal achievement for Yildizhan but also contributes to the local economy by offering fashionable selections and fostering connections with the wider community and international markets.

Source: Noah Wire Services