In a London studio, Cimoro’s founder Alasdair Leighton-Crawford shares insights on merging traditional craftsmanship with 3D body scanning technology to design bespoke, ultralight outdoor apparel and gear, setting the stage for the brand’s evolution beyond running vests into apparel.
In a recent conversation with Alasdair Leighton-Crawford, founder of the outdoor gear brand Cimoro, the intimate environment of his London studio set the stage for an insightful glimpse into the company’s innovative approach to design and manufacturing. Amid the hum of industrial sewing machines as he worked late into the evening, Leighton-Crawford shared insights into the brand’s ethos and future direction.
Cimoro, a name derived from the words “City, Mountain, Road,” represents the brand’s commitment to creating versatile outdoor gear suited for a range of environments. Leighton-Crawford’s vision centers on intentionally designed, often bespoke products that blend aesthetic appeal with functional innovation. Utilizing emerging technologies such as 3D body scanning, Cimoro has built a reputation—and a dedicated following—for its sleek, ultralight running vests and backpacks tailored for ultralight hiking enthusiasts. This niche area, steeped in traditional cottage manufacturing techniques, forms the foundation from which the brand operates.
Looking ahead, Cimoro plans to deepen its exploration into apparel design, leveraging these technological advancements to expand beyond its established gear offerings. The label’s tagline, “Future Master Craftsman,” encapsulates a forward-thinking philosophy that bridges craftsmanship with cutting-edge innovation, signaling an exciting evolution in the fusion of technology and outdoor apparel.
Leighton-Crawford’s innovative spirit and the brand’s commitment to combining craftsmanship with modern technology reflect a broader trend in outdoor gear development, where customization and functional design play increasingly prominent roles. Cimoro’s journey from a small London studio to a brand with ambitious plans highlights the dynamic potential within the sector of ultralight, performance-oriented outdoor equipment.
Source: Noah Wire Services
